In January this year in an interview with Bloomberg, Mayer talked about creating powerful personalization technologies through the “interest graph,” and says of dominating organizations such as Google, Apple, Facebook and Amazon, “there’s always...
My deep-rooted aversion to "killer" claims aside, this brings up an interesting question: Is Facebook – and to a lesser extent Foursquare– becoming more Yelp-like, and thus a threat? In an effort to continue courting SMBs – the lifeblood of local...
A casual conversation on my Facebook page about the new Google+ cover photo led to the following reactions: And while it seems like Google is taking advantage of trends toward a more visual experience online, many marketers are confused by the...
Keep track of how others are putting this great add-in to use on the GeoFlow Facebook page. With geographic data from reports, like clicks by geographical location in Bing Ads, it can automatically detect each city on the map and overlay your click...
The third edition adds information about connecting with Pinterest and Google+ as well as all the new Facebook sponsored stories and Ads and other paid products. To learn how to get your hands on a free copy of "Search Engine Optimization: Your...
A recent Facebook post was my inspiration for preparing this guide. They also have a convenient Facebook widget. Facebook: Create a Facebook Page for your cause. Choosing a charity should be like choosing a line of work.
It allows customers to check-in to wherever they are and then post that check-in to Facebook for all of their friends to see (this is now more important than ever thanks to the Facebook Graph Search).
Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Facebook Facebook, the 800-pound gorilla, is certainly the number one B2C social media network. As a B2B social media tool, Facebook does serve to deliver client...
A story that reaches a consumer who is looking at his or her Facebook news feed on an iPhone while riding the bus to work is a very different opportunity than one where the content reaches a dad who is sitting on his couch with the TV on while...
Using social-network data from Pinterest or Facebook, consider creating landing pages of popular or emerging products that can turn a browser into a customer. This shopper has discovered the specific product they want and is ready to make a...
Like Facebook, where the feed is largely dependent on user engagement, brands should only expect to have good positioning in the feeds of their most-engaged subscribers. Uploaded Videos: Single upload posts, much like you would see in the “My...
If users can't like your page, then social connections of people searching Facebook cannot help lift your business in the Graph Search rankings. On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a...
Or if a blogger you love publishes a new post, it automatically gets shared on your Facebook. You know that moment when you're staring at your Twitter feed, your RSS list or even your Facebook News Feed and everything reads unbelievably boring and...
Social PR lessons to be learned for Facebook community managers and brands can come from some not so recent, but not so distant Internet entrepreneurs like Zappos CEO Tony Hsieh, author of the book “Delivering Happiness: A Path to Profits, Passion...
Facebook has confirmed that it will remove videos of people having their heads cut off. Facebook users do not limit themselves to videos of cats falling on ice, no, some upload grotesque clips, which others enjoy.
Most marketers will tell you that you need to be blogging x times a week if you want to gain any traction, that you should be updating your Facebook and Twitter so many times and that you should have a presence on Google+, YouTube, Pinterest...
These ads invite people to like an organization's official Page on Facebook. Tips for the Facebook Promoted Page Like Setting Up the Facebook Promoted Page Like Ad Facebook's Promoted Page Likes advertising rolled out globally this week, offering...
Facebook stories As search engines have changed what they are looking for, the efforts we make as link builders have changed as well. It is becoming more common for "link building" campaigns to be built containing efforts around social media, paid...
Facebook now offers two categories of ads: Marketplace ads (Like Ads, Sponsored Stories, etc.and Facebook Exchange ads (FBX). Once you're working with a Facebook-approved DSP, FBX works much like a traditional ad exchange.
It got thousands of shares on Facebook and Twitter, and worked incredibly well to drive people to the Mint website. When an abundance of like‐minded content exists, going against the conventional take on things might seem risky, but it can really...
