Optimizing Videos for YouTube Search – ClickZTips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. PPC for B2B on LinkedIn, Twitter, and Facebook – ClickZAs we move...
For some insights on those questions, as well as how to attain search and social synergy, I interviewed my friend Rob Garner, former VP of strategy at iCrossing, member of the board of directors and vice president at SEMPO, and author of "Search t...
Did you know that measuring, analyzing and reporting insights for mobile can be quite different than what you currently do for desktop or laptop users? The Driving Consumer Insights With Mobile Analytics at SES New York 2013 covered a lot of great...
Cloud-Based Access: Advertisers can login wherever and get real-time insights into video performance to quickly pull reports, measure success and inform future strategies. Released in open beta today, Unruly Analytics is based on the company's...
But the useful insights don’t stop there. Facebook dominates the social referrals but Twitter is three times more likely to refer to a video than other types of content. For publishers, Facebook-referred traffic improves video completion rates.
Although in an ideal scenario the page you optimize will attract the keyword queries you'd expect, custom segments by topic also offer up insights into competing pages (entry pages in your site that compete against each other), highlighting...
SES London speakers share their insights. Insights on how a B2B MNC deploys multi-geographical and multi-language PPC in Asia Pacific. Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ
Optimizing Second Screen Engagement: Trends, Data and Insights (Day 2) Social media can be a powerful medium that can add value to your business by increasing brand awareness, attracting more traffic to your website, refining insights about your...
If you're like many Facebook Page administrators, you check Facebook Insights for your Page on a regular basis. A lot of insightful data is contained within the Facebook Insights user interface (UI) and even richer data if you make use of the API...
This will give us great insights on the behavior and interests of Shazam users and will also enabled targeted in-app advertising based on artists and genres that people are listening to," says David Jones, EVP for marketing at Shazam.
Try applying them to different reports throughout Google Analytics for different insights. Like so: facebook\.com|twitter\.com|linkedin|del\.icio\.us|delicious\.com|technorati|digg\.com|hootsuite|stumbleupon|netvibes|bloglines|faves\.com|aim\.com...
More than 60 insights and ideas from SES London, day 3 - Andrew Girdwood If you’re using Facebook ads but not segmenting users, then you are not your social graph to your customers. An example of amplification could be running an advert that looks...
Super influencers have large, loyal followings and audiences who trust their insights and the relevant content they pass along. Look at your Facebook newsfeed or Twitter stream for examples of this. There are a wealth of social media measurement...
New Semester, New Insights I was amazed at how much they retained, including information about Google, Facebook, Panda, Penguin, social media, etc. I will remember that tons of sites have been destroyed by Panda, and that it’s cool that there are...
Bing has been working really hard to provide more actionable auction insights. You can get keyword level insights on how many times your ad didn’t show because your bid was below the minimum (lost to bid) or where your need to focus on negative...
Clearly, Google still maintains a huge competitive edge over the other search engines in the UK market," said digital insights manager for Experian, James Murray. Nevertheless, he said Microsoft was making good ground and its deals with the like of...
These and other insights are included in the Unruly Super Bowl Social Video Playbook, which provides advertisers with insight into the type of content which is proven to get shared online and advises when to launch their videos in the lead-up to...
This San Francisco-based company makes custom bikes and uses Instagram to curate outstanding product visuals, promote contests and hashtags, give behind the scene insights to the team and also and also selectively advertising special offers by...
We discussed SEO link building best practices, misconceptions, and future insights for 2013 and beyond. And that’s a promise, not just the domain name that you’re getting a guest blog post from, but how good is the content, because if the content...
These insights can be leveraged to build community and promote organic sharing of content. While other solutions are offering social media insights, Google Analytics integrates social data in context, providing a holistic view of the website as the...
