THE FUTURE STARTS HERE" – Tiffany Shlain explores, with humor and insights, humanity's evolution with technology. In April 2013, Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property with...
Engage me: How do you collect the information you need (i.e.the data and insights, and engage them with relevant messages in the right channels)? For example, on Facebook if you log in or open an account, you have to use an email address.
You can compare this data with other social media referrers and gain deeper insights into your social audience for each of your profiles. Another amazing tool, Piqora helps you to "Gain insights into pins and pinners with image recognition and URL...
These insights are sure to impress leadership and your co-workers. Keep track of how others are putting this great add-in to use on the GeoFlow Facebook page. GeoFlow is basically Excel charting plus Bing Maps on steroids.
From there it's about putting processes in place to produce continuously the key insights about what is or isn't activating the target audience, and feed them into the creative process where the art and magic of storytelling happens.
Takeaway: Engage your fans, analyze your Page insights, and ensure you are providing high quality and relevant content. I'm glad Facebook launched Graph Search, since I often joked that the previous search functionality was so bad, you could barely...
In YouTube's first Ads Leaderboard for April 2013, Evian, Dove, and Kmart took the top three spots using dancing babies, powerful insights, and clever wordplay, respectively. Unruly uses shares, which is the number of times content has been shared...
The Complete Social Media Community Manager’s Guide” by Marty Weintraub and Lauren Litwinka along with “The Science of Marketing” by Dan Zarrella offer latest top shelf insights, data, and tips when it comes to how a brand can rank in authenticity...
Optimizing Videos for YouTube Search – ClickZTips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. PPC for B2B on LinkedIn, Twitter, and Facebook – ClickZAs we move...
For some insights on those questions, as well as how to attain search and social synergy, I interviewed my friend Rob Garner, former VP of strategy at iCrossing, member of the board of directors and vice president at SEMPO, and author of "Search t...
Did you know that measuring, analyzing and reporting insights for mobile can be quite different than what you currently do for desktop or laptop users? The Driving Consumer Insights With Mobile Analytics at SES New York 2013 covered a lot of great...
Cloud-Based Access: Advertisers can login wherever and get real-time insights into video performance to quickly pull reports, measure success and inform future strategies. Released in open beta today, Unruly Analytics is based on the company's...
But the useful insights don’t stop there. Facebook dominates the social referrals but Twitter is three times more likely to refer to a video than other types of content. For publishers, Facebook-referred traffic improves video completion rates.
Although in an ideal scenario the page you optimize will attract the keyword queries you'd expect, custom segments by topic also offer up insights into competing pages (entry pages in your site that compete against each other), highlighting...
SES London speakers share their insights. Insights on how a B2B MNC deploys multi-geographical and multi-language PPC in Asia Pacific. Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ
Optimizing Second Screen Engagement: Trends, Data and Insights (Day 2) Social media can be a powerful medium that can add value to your business by increasing brand awareness, attracting more traffic to your website, refining insights about your...
If you're like many Facebook Page administrators, you check Facebook Insights for your Page on a regular basis. A lot of insightful data is contained within the Facebook Insights user interface (UI) and even richer data if you make use of the API...
This will give us great insights on the behavior and interests of Shazam users and will also enabled targeted in-app advertising based on artists and genres that people are listening to," says David Jones, EVP for marketing at Shazam.
Try applying them to different reports throughout Google Analytics for different insights. Like so: facebook\.com|twitter\.com|linkedin|del\.icio\.us|delicious\.com|technorati|digg\.com|hootsuite|stumbleupon|netvibes|bloglines|faves\.com|aim\.com...
More than 60 insights and ideas from SES London, day 3 - Andrew Girdwood If you’re using Facebook ads but not segmenting users, then you are not your social graph to your customers. An example of amplification could be running an advert that looks...
