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  1. The 2014 Super Bowl Commercials Just Kicked Off

    Unruly has also created a Super Bowl 2014 Playbook, offering insight and tips on how brands can make their content more contagious – even with less than two weeks to go. In fact, the top 10 most shared ads from Super Bowl 2013 generated a total of...

  2. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    With the bigger picture detail in place it is then a case of looking a little deeper for more insight. Very quickly you can build a "Private Page" within which you can share in links to a person or brand's Twitter, YouTube, Facebook, blog search...

  3. 10 Outrageous Social Media Predictions for 2014

    This type of service will give the social networks an even stronger insight into users’ purchase behavior, influence and interest. Twitter profiles, Facebook pages and complete online personas will be created for TV and movie characters and will be...

  4. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    When planning an integrated marketing approach, a historical perspective provides the insight needed to guide allocation of resouces to promote profitability. There are many benefits for this approach, not the least of which comprehensive insight...

  5. 11 Must-Measure KPIs for Content Marketing Success

    It lets you know how well your content is being picked up by other thought leaders, but also gives you direct/real time insight into who is linking to you. Yes, your article may have gotten X Facebook Likes, but is that the average for the site, or...

  6. The Role of #Hashtags in Social Media and Search

    Hashtag.org offers some insight into top trending hashtags on Twitter, however advanced analytics require a monthly fee. Keep in mind that Facebook isn't as transparent with hashtag activity, and LinkedIn doesn't yet recognize hashtags.

  7. How to Build an Analytics Package to Measure Off-Site Content Distribution

    Because of this we define "analytics" as the software that gives us this insight, however true analytics is the system by which we measure any data or statistics. This renders the open APIs that networks such as Facebook and Twitter have pretty...