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  1. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    This means that, unlike Facebook, a brand is free to follow any other Google+ user and begin interacting with the content they are publicly sharing on the network. Whether they commented, +1'd, or shared, that list of users is actively engaged and...

  2. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    The short answer: it has very successfully leveraged social platforms – particularly Facebook – to help drive traffic. Those clickable headlines and quizzes you see in your Facebook News Feed are driving a considerable amount of click-through...