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  1. How to Create a Social Media Friendly Landing Page

    Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter, or Google+, has it's own language and code of conduct. The desktop versions of Facebook and Twitter have a very similar look and feel, you may find that copy variations that...

  2. How to Optimize Your Content Strategy With Social Listening

    If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the data, and finding key insights and trends related to...

  3. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Most important to remember here is to not pitch journalists directly on Facebook, since they're not likely using it for work. Facebook One the best features on Facebook is Graph Search. There's no bigger turnoff than coming on too strong on Facebook.

  4. 5 Takeaways From the World Cup for Global Search Marketers

    From the final 16 games to the World Cup final between Germany and Argentina, there was a total of 180 million tweets and 280 million posts on Facebook. Take advantage of the opportunity to be involved and active on social media, whether it's...

  5. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    This means that, unlike Facebook, a brand is free to follow any other Google+ user and begin interacting with the content they are publicly sharing on the network. Whether they commented, +1'd, or shared, that list of users is actively engaged and...

  6. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    The short answer: it has very successfully leveraged social platforms – particularly Facebook – to help drive traffic. Those clickable headlines and quizzes you see in your Facebook News Feed are driving a considerable amount of click-through...