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  1. How to Optimize Your Content Strategy With Social Listening

    If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the data, and finding key insights and trends related to...

  2. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    One the best features on Facebook is Graph Search. There's no bigger turnoff than coming on too strong on Facebook. Once you build your initial list from Facebook, here's the best way to leverage it. Most important to remember here is to not pitch...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Take advantage of the opportunity to be involved and active on social media, whether it's Twitter, Facebook, Google+, or whatever you prefer. From the final 16 games to the World Cup final between Germany and Argentina, there was a total of 180...

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    This means that, unlike Facebook, a brand is free to follow any other Google+ user and begin interacting with the content they are publicly sharing on the network. +Post ads on the Google Display Network have been out of beta for several months now...

  5. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During #SB48, ads included more hashtags than any other social signal including Twitter handles and Facebook account names. The rest of the socialsphere followed in its own pace, and Facebook, my wife's go-to social destination, only recently...

  6. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  7. SEO Basics: 8 Essentials When Optimizing Your Site

    Facebook Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate. Offline, such as radio and TV ads If you know your bounce rate it will help determine other information about your...

  8. How to Dominate the Entire First Page of Google

    The following properties have the highest likelihood of showing up for brand terms: Wikipedia, Twitter, Facebook, YouTube, and LinkedIn. Product listing ads hit the scene late in Q4 of last year, generating impressive results thus far due to low...