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  1. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    This means that, unlike Facebook, a brand is free to follow any other Google+ user and begin interacting with the content they are publicly sharing on the network. +Post ads on the Google Display Network have been out of beta for several months now...

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During #SB48, ads included more hashtags than any other social signal including Twitter handles and Facebook account names. The rest of the socialsphere followed in its own pace, and Facebook, my wife's go-to social destination, only recently...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  4. SEO Basics: 8 Essentials When Optimizing Your Site

    Facebook Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate. Offline, such as radio and TV ads If you know your bounce rate it will help determine other information about your...

  5. How to Dominate the Entire First Page of Google

    The following properties have the highest likelihood of showing up for brand terms: Wikipedia, Twitter, Facebook, YouTube, and LinkedIn. Product listing ads hit the scene late in Q4 of last year, generating impressive results thus far due to low...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for products that are performing best on Google. For instance, you may find that some of your...

  7. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    Social: When someone makes a purchase, encourage that customer to engage with you on the various social platforms, the most prominent being Facebook. You don't want to blast people with ads and follow them around the Internet for six months, but...