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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Your online connections are at the core of your social graph. On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific...

  2. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    All HitTail does is track all your incoming keywords to your site, stack them against each other in a bar graph and then identify which are the best long tail opportunities for you personally. It was a Facebook ad for HitTail, saying SEO Is Dead...

  3. The Trouble with Tribbles: Beyond Google’s Cookiegate Browser Settings Hype

    At that time, there was no Facebook Open Graph; no Google Plus network. At that time, though, who could have predicted that Facebook’s Open Graph might mean a user’s interaction with one site implies permission for cookies and therefore tracking...

  4. Google+ vs. Facebook: More Passive Aggression & Creepiness in Tech Soap Opera

    Even as Horowitz answered, Bloomberg displayed a Google+ traffic graph from Chitika Insights that highlighted the apparent gap between reality according to Google and reality in general. You want us to believe all the other companies are collecting...

  5. As Twitter Hits New Milestone, CEO Talks Google, Search, Apple, IPO, Privacy

    As Google+ controversy rages over their real names policy and Facebook users raise concerns about an Open Graph society, Twitter respects user privacy not only in words, but in deed. Google is competing on features, making them more competitive...