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  1. Forget Big Content – Small Content Is Critical to Search Success

    To understand that in greater detail, one of the very best ways of getting a view of exactly which subjects your audience gets most excited about is to look at interest data from the social graph – or from Facebook's treasure trove to be more exact.

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Your online connections are at the core of your social graph. On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific...

  3. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    All HitTail does is track all your incoming keywords to your site, stack them against each other in a bar graph and then identify which are the best long tail opportunities for you personally. It was a Facebook ad for HitTail, saying SEO Is Dead...

  4. The Trouble with Tribbles: Beyond Google’s Cookiegate Browser Settings Hype

    At that time, there was no Facebook Open Graph; no Google Plus network. At that time, though, who could have predicted that Facebook’s Open Graph might mean a user’s interaction with one site implies permission for cookies and therefore tracking...

  5. Google+ vs. Facebook: More Passive Aggression & Creepiness in Tech Soap Opera

    Even as Horowitz answered, Bloomberg displayed a Google+ traffic graph from Chitika Insights that highlighted the apparent gap between reality according to Google and reality in general. You want us to believe all the other companies are collecting...