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  1. 26 Free Must-Have Tools for PPC Success

    While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads. Bing Ads Intelligence While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  3. Google Blocks Child Abuse Images on 100,000 Search Terms

    Google, along with Microsoft's Bing search engine, had already been showing pop-up warnings and advice to users searching for illegal content. A task force led by Tech City boss and ex-Google and Facebook chief Joanna Shields will "explore what...

  4. The Role of #Hashtags in Social Media and Search

    Bing displays auto-complete results in the search bar as well. Just as searches are conducted on platforms other than Google, Bing, and Yahoo, search also happens on social platforms. Keep in mind that Facebook isn't as transparent with hashtag...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came together last week at the BrightEdge Share13 conference.

  6. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Make sure Google Analytics or the analytics package you’re using, and Google and Bing Webmaster Tools are set up and ready to go. For example, share a page versus “Like” you on Facebook. They can look at a number of things with perspective that can...

  7. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Like Google, Bing sources app search results from its main index – mobile optimization of your .com site will create a halo effect of visibility for the Bing app. Native to all Windows Mobile devices as well as Blackberry, Nokia, and Kindle, and...