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  1. Hedge funds ‘cannot be too paranoid' on reputational risk

    Clients are often amazed at what digital privacy investigations uncover, which in many cases reveal a wealth of private and intimate family moments because the son or daughter of a hedge fund partner has been inadvertently sharing content for all...

  2. 3 Lessons Social Advertisers Can Learn From Search Marketing

    During that same time, Facebook, the world’s largest social network, proceeded to introduce structural changes and new functionality into the mix. To be more discreet with testing, consider implementing ad types that that don’t require the...

  3. Writing Your Way to the Top of Search and Social Results

    Be sure to offer your writers resources that are provide current and up-to-date information that follow, for example, Google’s and Facebook’s ever-changing algorithms. Facebook users respond best to words such as "Inspires," "Discounts," and "Submit"

  4. Cross-Device Measurement: Believe the Hype

    Facebook recently commissioned a study that showed multiple devices are now an integral part of our lives and switching between them is becoming standard practice. Identifying consumers on desktop versus tablets versus smartphones and even...

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While Nordstrom dominates Pinterest and does a fair job of YouTube videos, Macy's steals the show on Facebook. Here are the six most important factors that will guide your link-building strategy and help you choose the perfect immediate tactics to...

  6. Last-Minute SEO - Here Come the Holidays!

    If cash-strapped, the best place to try is Facebook, where you can highly target your campaigns, spend small amounts of money, and focus your efforts. If truly strapped, Facebook post boosts are very inexpensive and might get you just the traffic...