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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Does [VENDOR NAME] offer integration with Facebook? What tools exist to help with duplicate listing suppression? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage...

  2. Forget Big Content – Small Content Is Critical to Search Success

    To understand that in greater detail, one of the very best ways of getting a view of exactly which subjects your audience gets most excited about is to look at interest data from the social graph – or from Facebook's treasure trove to be more exact.

  3. Invisible Matt Cutts Explains Why It's Important to Have a Website

    Many websites rely on their Facebook page to serve as their web presence. Google's Matt Cutts clearly had a lot of fun with his last Google webmaster help video involving a green screen. In that video, he discussed why content in the body of a...

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    This means that, unlike Facebook, a brand is free to follow any other Google+ user and begin interacting with the content they are publicly sharing on the network. If your customers only communicate in English and Spanish, sharing posts by your...