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  1. Cross-Device Measurement: Believe the Hype

    Facebook recently commissioned a study that showed multiple devices are now an integral part of our lives and switching between them is becoming standard practice. Identifying consumers on desktop versus tablets versus smartphones and even...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While Nordstrom dominates Pinterest and does a fair job of YouTube videos, Macy's steals the show on Facebook. Here are the six most important factors that will guide your link-building strategy and help you choose the perfect immediate tactics to...

  3. Last-Minute SEO - Here Come the Holidays!

    If cash-strapped, the best place to try is Facebook, where you can highly target your campaigns, spend small amounts of money, and focus your efforts. If truly strapped, Facebook post boosts are very inexpensive and might get you just the traffic...

  4. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Only Internet giants like Facebook or Google can claim to have enough reach of users logging in on multiple devices consistently for this data to be useful outside of their respective platforms. Facebook might not be the first to provide a solution...

  5. How to Create a Social Media Friendly Landing Page

    Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter, or Google+, has it's own language and code of conduct. The desktop versions of Facebook and Twitter have a very similar look and feel, you may find that copy variations that...