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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent signals across channels, matching clicks on search engine ads to audiences on Facebook in real-time. The Facebook Exchange (FBX): Retarget select...

  2. Pre-PPC Strategies For Launching a New Product

    Here, Facebook Graph Search is one of the most useful tools around. You use Graph Search by entering strings of search parameters into the global Facebook search bar at the top of the page: You can bring those folks to your Facebook page, where you...

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    This means that, unlike Facebook, a brand is free to follow any other Google+ user and begin interacting with the content they are publicly sharing on the network. One of our large target groups is parents of young children, so we created a...

  4. 5 Fast Facts about the EU's Privacy Ruling on Google

    This ruling is good news for young people who are growing up in the Facebook generation, where awkward teenage selfies or underage drinking photos may affect future college and job opportunities. One way or another, this ruling in the EU will...

  5. 26 Free Must-Have Tools for PPC Success

    If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. Facebook Power Editor It's like AdWords Editor for Facebook. It'll show search volume, create ad groups, and provide demographic data – all in Excel.

  6. 4 Ways to Expand PLA Success in 2014

    Marketers should monitor PLA performance to analyze top performing products and leverage the resulting demand signals to create relevant ads on channels such as Facebook. These search triggers can be used to help align search and social strategies...

  7. Twitter Speak From @ to Z – Terms & Definitions

    This symbol is called a hashtag and it can actually be used on other social networks like Facebook. If you're familiar, a Twitter wall is the same as a Facebook wall. It works well if you want to create different lists for different subject matters...