For example, on Facebook if you log in or open an account, you have to use an email address. Those may not seem like a big deal, but they really are ‐ that's how Twitter, Facebook, Foursquare got a lot more usage out of their tools because of their...
I can’t say what will catch on and stick in the future, but it seems clear that the established platforms like LinkedIn, Facebook, Twitter, YouTube will continue to be important…especially as we better understand how to leverage them.
On the social search side, results from Facebook’s Graph Search are generated entirely from a searcher’s social network and other information available publicly on Facebook. Bing has gone to great lengths to incorporate social signals into its...
Keep track of how others are putting this great add-in to use on the GeoFlow Facebook page. Further slicing is available, for example we can see which ad groups the clicks by city are coming from by checking the “Ad group” box under Range (see...
Be sure to insert Pin It buttons throughout your website, on your blog, Facebook page, Twitter feed, and display ads. For example, a wedding board or a back-to-school board that groups related items would hold a consumer's interest as she considers...
B2B marketers who turn to Facebook as a social media tool need to heavily engage in target and organizational groups and pages. Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value.
Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. Facebook tests Graph Search ads and debuts CPA bidding. Facebook tests larger photos and icons to increase...
Facebook has created more than 500 unique groups of users based on data from its partners thus far. Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom...
Facebook Graph Search SEW: Are you taking advantage of Facebook Graph search opportunities? DB: Facebook Graph represents one more important reason for local businesses to spend time carefully thinking about how they can build a community of...
Self-service platforms like Google and Facebook have a lot of great features, so the bar is high," adds Schumacher. In addition to targeting by device or platform, brands can direct their promoted tweets to users based on gender, interests they...
Implement the Twitter Cards and Facebook Open Graph. You share quality content with the groups, circles, or people you're connected with on various social media platforms. Quality content seems to be the main edifice on which any SEO campaign can...
This network can be tapped into and used for SEO, including LinkedIn, Facebook and other outlets. If this is the case within your organization, your sales reps should be engaging with customers, prospects, and industry peers on blogs as well as...
As promised, Facebook’s news feed is evolving to feature larger photos and multiple feeds that are designed to reduce clutter. What About Facebook Ads? Inside Facebook has a good compiliation of what the various Facebook ads will look like in the...
Google launched its answer to Facebook groups with Google+ communities. You can also search for general blogger groups and then filter by relevance to find even more prospects. LinkedIn Groups LinkedIn groups can be used the same way as Google...
That's obviously good for Google, as users flocking to mobile have caused lower mobile ad rates to drag down its overall CPC average (parallel to Facebook's challenge). The name of the game was crafting bids and ad groups based on device-specific...
Psychographics are more than just Facebook ads. An example of amplification could be running an advert that looks like an organic piece of featured content on Facebook. If you’re using Facebook ads but not segmenting users, then you are not your...
Contributing to their Facebook Pages etc We now use AdWords and increasingly Facebook ads to push content in front of targeted audiences that we identified right at the very beginning of the planning process.
Get creative and add news feeds from Instagram, Tumblr, and Facebook to the online newsroom. First, I'd hold a brown bag lunch and invite somebody from both groups to explain why collaboration and cooperation between the departments will enable...
A huge part of mastering Facebook Ads is mastering Facebook ads reporting and analysis, and being able to do so quickly. Facebook users log on a lot and spend a significant amount of time each session, which means lots of ad impressions...
Infinite scroll is great for sites like Facebook where you have linear information that is best delivered in a never-ending story, but is this true for all sites or site pages? Too often today these decisions are made by marketing groups and...
