Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. Facebook tests Graph Search ads and debuts CPA bidding. Facebook tests larger photos and icons to increase...
Facebook has created more than 500 unique groups of users based on data from its partners thus far. Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom...
Facebook Graph Search SEW: Are you taking advantage of Facebook Graph search opportunities? DB: Facebook Graph represents one more important reason for local businesses to spend time carefully thinking about how they can build a community of...
Self-service platforms like Google and Facebook have a lot of great features, so the bar is high," adds Schumacher. In addition to targeting by device or platform, brands can direct their promoted tweets to users based on gender, interests they...
Implement the Twitter Cards and Facebook Open Graph. You share quality content with the groups, circles, or people you're connected with on various social media platforms. Quality content seems to be the main edifice on which any SEO campaign can...
This network can be tapped into and used for SEO, including LinkedIn, Facebook and other outlets. If this is the case within your organization, your sales reps should be engaging with customers, prospects, and industry peers on blogs as well as...
As promised, Facebook’s news feed is evolving to feature larger photos and multiple feeds that are designed to reduce clutter. What About Facebook Ads? Inside Facebook has a good compiliation of what the various Facebook ads will look like in the...
Google launched its answer to Facebook groups with Google+ communities. You can also search for general blogger groups and then filter by relevance to find even more prospects. LinkedIn Groups LinkedIn groups can be used the same way as Google...
That's obviously good for Google, as users flocking to mobile have caused lower mobile ad rates to drag down its overall CPC average (parallel to Facebook's challenge). The name of the game was crafting bids and ad groups based on device-specific...
Psychographics are more than just Facebook ads. An example of amplification could be running an advert that looks like an organic piece of featured content on Facebook. If you’re using Facebook ads but not segmenting users, then you are not your...
Contributing to their Facebook Pages etc We now use AdWords and increasingly Facebook ads to push content in front of targeted audiences that we identified right at the very beginning of the planning process.
Get creative and add news feeds from Instagram, Tumblr, and Facebook to the online newsroom. First, I'd hold a brown bag lunch and invite somebody from both groups to explain why collaboration and cooperation between the departments will enable...
A huge part of mastering Facebook Ads is mastering Facebook ads reporting and analysis, and being able to do so quickly. Facebook users log on a lot and spend a significant amount of time each session, which means lots of ad impressions...
Infinite scroll is great for sites like Facebook where you have linear information that is best delivered in a never-ending story, but is this true for all sites or site pages? Too often today these decisions are made by marketing groups and...
Facebook and Twitter fared less in that regard, with 21 percent of marketers and 22 percent of consumers pointing to Facebook for more marketing investment, and 12 percent of marketers and 5 percent of consumers putting a higher priority on Twitter.
You might also text some friends, post a Facebook message asking for suggestions, or run a Google search to find reviews. Facebook doesn’t always display properly). For example, you may already know that the biggest spike on Facebook usage...
This helps explain why we believe deeply in partnering with leaders such as Facebook, Twitter, Quora, etc. MJ: How does Bing plan to leverage content from strategic partnerships with Twitter and Facebook as it relates to SERP rankings, and how much...
Google Analytics Social Plug-ins Report’illuminates which posts on your website have been shared, which social buttons were used, and where the content was shared (Google+, Facebook, LinkedIn, etc. Analytics reports how many visitors were referred...
It can work really well to assign budget to paid search, across Google and Facebook. Any more people in a room and communication and sharing breaks up into smaller sub-groups, which makes capturing output that more difficult and ineffective.
After creating one campaign with two ad groups with 85+ keywords each, he sets it, forgets it, and goes to Facebook. You may know the Oversharer from such tweets as ‘Just updated over 100 versions of ad text… thank god for Adwords Editor’ or such...
