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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    For example, on Facebook if you log in or open an account, you have to use an email address. Those may not seem like a big deal, but they really are ‐ that's how Twitter, Facebook, Foursquare got a lot more usage out of their tools because of their...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. Facebook tests Graph Search ads and debuts CPA bidding. Facebook tests larger photos and icons to increase...

  3. New Targeting & Tools for Small Advertisers on Twitter

    Self-service platforms like Google and Facebook have a lot of great features, so the bar is high," adds Schumacher. In addition to targeting by device or platform, brands can direct their promoted tweets to users based on gender, interests they...

  4. Search Marketing Integration Starts With Your Sales Team

    This network can be tapped into and used for SEO, including LinkedIn, Facebook and other outlets. If this is the case within your organization, your sales reps should be engaging with customers, prospects, and industry peers on blogs as well as...