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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Does [VENDOR NAME] offer integration with Facebook? Post to news streams? Please describe how [VENDOR NAME]'s platform enables compliance for any industry regulations with which you must comply (examples include FINRA, SEC, SOC-2, HIPPA, IROC, FSA...

  2. 21 Ways to Scale Content Promotion for Maximum Exposure

    Facebook Ads Take advantage of the built-in reach of your social platforms and promote it to your audience on Twitter, Google +, Facebook, Pinterest, LinkedIn, Tumblr, etc. Facebook may get mixed reviews as a lead generation or conversion channel...

  3. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    Their advertising platform works much like a hybrid of Google and Facebook's platforms – you can create text ads or image ads and have them show based on your targeting that can be anywhere from industry and geography to group membership and job...

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Just last week, the CEO of WPP, the world’s largest marketing group, told news outlets he had notified Facebook “the social network is great for branding, but not advertising. Until we see a large-scale, long-term study on the effectiveness of...

  5. Search vs. Social: The 50 Shades of Gray in Online Information Retrieval

    News of an improved Facebook search engine led the tech industry to wonder aloud if Facebook – despite employing few traditional search engineers – could spell a genuine threat to Google’s global search dominance with vastly improved search...