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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    This rings true particularly for local search marketers as click-to-call represents a powerful way to connect directly with consumers looking to get in touch. Facebook reported that in 2013 its mobile app ads helped drive more than 145 million...

  2. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    This brings a number of opportunities – opportunities for brands to become the incubators of up-and-coming musicians and position themselves at the cutting edge of culture, opportunities for brands to re-discover old classics from back catalogues...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Today, billions of people around the world use Facebook and LinkedIn to connect, Twitter for breaking news and live events, and Pinterest to save and curate images. Coming from someone we "know" through social media or in the real world, a story...

  4. The Role of #Hashtags in Social Media and Search

    You'll notice the addition of a trending hashtag immediately puts your update in the stream, enabling you to converse with those you know, and people you have yet to connect with. The hashtag more than a collection of characters – it is a tool to...

  5. Gamification in Marketing: Lessons from the Khan Academy Website

    Through our experience with their site, I learned valuable gamification tips marketers can use to better connect and answer their website audience’s needs. A registered non-profit, it is supported by the likes of Google, the Bill Picking Up Steam...

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    The goal of Share13 was to connect like-minded marketers and brands and hear from "them" about the future of search and the rise of earned media. Connect social media data, transaction data and other information to paint a more vivid picture of...