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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Today, billions of people around the world use Facebook and LinkedIn to connect, Twitter for breaking news and live events, and Pinterest to save and curate images. Coming from someone we "know" through social media or in the real world, a story...

  2. The Role of #Hashtags in Social Media and Search

    You'll notice the addition of a trending hashtag immediately puts your update in the stream, enabling you to converse with those you know, and people you have yet to connect with. The hashtag more than a collection of characters – it is a tool to...