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  1. 3 Keys to Activating an Audience with Smarter Content

    One is connecting with friends, while the other is catching up on today's news. A story that reaches a consumer who is looking at his or her Facebook news feed on an iPhone while riding the bus to work is a very different opportunity than one where...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook Expands Promoted Posts Option To ‘Everyone’ – AllFacebookAdmins can now promote a post to "Everyone on Facebook," which includes the people who Like your page and their friends. chose Twitter; 82 percent LinkedIn; 77 percent YouTube; 71...

  3. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Your most engaged and influential users love to be an inside source of new information for their friends and followers by sharing contests, information, or deals with their social networks before other people have heard about them.

  4. Can Facebook Graph Search Disrupt the Google Habit?

    Which Sushi restaurants do my friends like in San Francisco? With Facebook’s widely covered announcement of the introduction of Graph Search, many are asking whether this new brand of search has the ability to both gain traction among users and...

  5. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    Media and Entertainment Search – Finding TV shows, movies, music, and games liked, watched, etc.by your friends When I type in a query, such as “friends who have been to Rome, Italy,” Graph Search traverses all of my relationships and those of my...