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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    This rings true particularly for local search marketers as click-to-call represents a powerful way to connect directly with consumers looking to get in touch. When I wasn't searching and shopping on my device, I was checking in on my social media...

  2. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    It makes sense then for you to look for ways to better connect with key influencers and find common grounds to improve "conversion" and to build a longer term mutually beneficial relationship when it comes to sharing and placing key content.

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Today, billions of people around the world use Facebook and LinkedIn to connect, Twitter for breaking news and live events, and Pinterest to save and curate images. Coming from someone we "know" through social media or in the real world, a story...

  4. Gamification in Marketing: Lessons from the Khan Academy Website

    Through our experience with their site, I learned valuable gamification tips marketers can use to better connect and answer their website audience’s needs. A registered non-profit, it is supported by the likes of Google, the Bill Picking Up Steam...

  5. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    Connect with all groups in local politics. Connect with the managers of those groups online. He needs to make friends with the people who are against him, as well as the people who support him Viral Heat is a fee-based application that lets you set...

  6. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So what started as an in-store journey for Melissa became a cross-channel digital journey that would allow you to connect a bunch of dots. This allows you to connect the dots by using that other channel to get them to re-engage.

  7. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    And, when each and every platform leads back to the website, the customer can easily connect the dots and engage the brand, even if they aren't proactive on a particular social site. The wonderfully "free" social platforms that society has embraced...