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  1. How to Solicit Feedback from Prospects and Customers

    Once you have a dialog going, it's surprisingly easy to turn enemies into friends and pleased customers into passionate evangelists. If we're less lucky, our dissatisfied customers broadcast them publicly via Twitter, our Facebook fan page or on...

  2. Why You Need to Own Your Data & Digital Assets

    Realizing True Acquisition of Fans, Friends, and Followers In addition to analytics and reporting, it is important to put in place a regime of downloading contacts, fans, friends, etc.into formats that facilitate relationship-building away from the...

  3. Gamification in Marketing: Lessons from the Khan Academy Website

    A registered non-profit, it is supported by the likes of Google, the Bill Picking Up Steam” badge worth 100 points, which you can share with your friends via email, Facebook, or Twitter. When they achieve milestones, they are invited and encouraged...

  4. Facebook on Graph Search Posts Index: 700 TB of Data & 100+ Ranking Factors

    My second day as a Facebook intern coincided with a company-wide Hackathon, and I spent the night aiming to implement a way for my friends and me to find old posts we had written. Tevosyan also shared the fact that Facebook uses over 100 distinct...

  5. Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

    And this change shifts the balance of power towards Reddit, a social news and entertainment website; Tumblr, a microblogging platform and social networking website now owned by Yahoo; Pinterest, a pinboard-style photo- and video-sharing website...

  6. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Jenkins went on to say that the only thing that's more important than influencing consumers via email when it comes to purchasing on mobile devices is your friends. Jenkins went on to discuss some potential uses of your email database with features...

  7. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    When was the last time you downloaded your Facebook friends as connections? Activity varies, according to the primary objective of the user according to findings shared by NM Incite: percent of users use social media to keep in touch with friends...