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  1. 4 Ways to Expand PLA Success in 2014

    Marketers should monitor PLA performance to analyze top performing products and leverage the resulting demand signals to create relevant ads on channels such as Facebook. These search triggers can be used to help align search and social strategies...

  2. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This advanced segment helps illustrate social media's ability to acquire new visitors through content marketing, events and other community-related efforts by driving traffic from Facebook, Twitter, Pinterest and other social media websites.