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  1. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Facebook signals rank number one, followed by Google+, Twitter, and Pinterest, Searchmetrics says. In addition, Searchmetrics says the quantity and quality of backlinks remains crucial because new features have been revised to improve the quality...

  2. How to Solicit Feedback from Prospects and Customers

    If we're less lucky, our dissatisfied customers broadcast them publicly via Twitter, our Facebook fan page or on their own blogs. Lots of survey tools that interact with website visitors, chat boxes, help desks, click-to-call features can enable...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Does [VENDOR NAME] offer integration with Facebook? What features are we able to manage via API? Not all of the questions below might be applicable to your business, but hopefully they will allow you to make a smarter decision when picking a...

  4. Forget Big Content – Small Content Is Critical to Search Success

    To understand that in greater detail, one of the very best ways of getting a view of exactly which subjects your audience gets most excited about is to look at interest data from the social graph – or from Facebook's treasure trove to be more exact.