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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Is it a video, your Facebook page, a press release or your latest blog post that's ranking? Search Engine Watch recently chatted with Chris Adams, co-founder and CTO of gShift to talk about the state of "(not provided)" data, what SEO professionals...

  2. 26 Free Must-Have Tools for PPC Success

    Facebook Power Editor If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. It's like AdWords Editor for Facebook. With Adwords Editor and its many bulk editing features, those days disappeared.

  3. 4 Ways to Expand PLA Success in 2014

    Marketers should monitor PLA performance to analyze top performing products and leverage the resulting demand signals to create relevant ads on channels such as Facebook. These search triggers can be used to help align search and social strategies...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    Videos are prominently featured in Facebook feeds organically. If Facebook is successful with video, who knows what implications that will have across the social media world? This ad unit is still in testing at Facebook and the video plays on...

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This advanced segment helps illustrate social media's ability to acquire new visitors through content marketing, events and other community-related efforts by driving traffic from Facebook, Twitter, Pinterest and other social media websites.