It got thousands of shares on Facebook and Twitter, and worked incredibly well to drive people to the Mint website. They did a brilliant job with their Super Bowl ad that not only effectively showcased their different search features, but had an...
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
Additionally, Facebook has the best insight on top-level and granular audience size by region. They present this data via the Facebook Ad Creation Tool. Lightbox Collaborative has created an excellent editorial calendar that also includes...
Despite mostly negative reviews from users, Facebook's custom Android user interface Facebook Home has surpassed 500,000 downloads. According to Evans, Facebook Home passed 500,000 downloads from the Google Play store on Sunday, noting that the app...
Facebook tests larger photos and icons to increase the prominence of links – Inside FacebookNew link format test features bigger photos, no headline/summary, and domain-specific icons in bottom right corner of a post.
On the user side, Facebook is back and forth on Places, check-ins and other location features. So the question becomes what can be expected once Facebook does actively push harder on local search? Facebook director of SMB Dan Levy announced at the...
Use this guide to help you improve the quality of images you upload and display on Facebook, by using the right dimensions, resolution and features for the job. Smart marketers have known the way to a fan's heart is through their eyes for some time...
Campaign options such as Twitter Promoted Tweets and Facebook Sponsored Stories will lead to advertisers rethinking their campaign strategies, according to the study. The frequent use of Facebook and Twitter on mobile devices will lead the sector...
Facebook Ads are the hot topic these days (well, other than enhanced campaigns). John Lee, Clix Marketing and SEW contributor, spoke on A Friend of a Friend: PPC for Facebook. With the tracking, optimized CPM has evolved to include off Facebook...
If you’re like me, you’re likely still struggling to make your Facebook Ads campaigns meet performance goals. Facebook is an exciting marketing channel with tons of potential, but it can be a serious challenge.
Self-service platforms like Google and Facebook have a lot of great features, so the bar is high," adds Schumacher. In addition to targeting by device or platform, brands can direct their promoted tweets to users based on gender, interests they...
Social Media Ads on Twitter and Facebook On Day 1, head to Maximizing Twitter and Facebook Ads for Lead Gen, Engagement of DataXu and Jennifer Wong of HasOffers. This deep dive session will cover optimization of Twitter and Facebook ads for lead...
Google+ does have a more robust set of features than Facebook or Twitter. In Guy Kawasaki’s book, "What the Plus", he asserts “…Google+ is to Facebook and Twitter what Macintosh is to Windows: better, but fewer people use it.
Digg hopes to identify and rebuild the best of Google Reader's features, including its API, but also advance them to fit "the Internet of 2013", such as integrate it into social networks and communities like Facebook, Twitter, Tumblr, Reddit and...
Chrome's update includes features that allow users to share web pages via email, messages and Facebook. Users who update Chrome can send webpages to email addresses, the Messages app, and Facebook pages by accessing the Share category through the...
It's unclear yet what features this News Feed update will bring, but as always with Facebook redesigns, expect it to be met with complaints from friends threatening to boycott the service because they liked it the old way and can't figure out how...
AdRoll and Perfect Audience are specializing in Facebook remarketing, too. Or maybe they signed on with a self-service DSP only to find the platform was confusing and lacking in features? Beta Features: Google is consistently testing new and...
There are over 5 billion mobile phone users.million users regularly use Facebook mobile. Mobile has the power to connect brands to social and local with 54 percent of Facebook users access the site from a mobile device and 92 percent of mobile...
The Innocent drinks "Tweet s Facebook page. Source content from magazines (recurring features, themes, short form and long form) newspapers (timely, objective, sensational) and television (storytelling, recaps, previews)
While NASA will preselect the video questions for astronauts Kevin Ford and Tom Marshburn of NASA and Chris Hadfield of the Canadian Space Agency, it welcomed written questions from Google+, Twitter, and Facebook.
