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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Does [VENDOR NAME] offer integration with Facebook? What features are we able to manage via API? Not all of the questions below might be applicable to your business, but hopefully they will allow you to make a smarter decision when picking a...

  2. Forget Big Content – Small Content Is Critical to Search Success

    To understand that in greater detail, one of the very best ways of getting a view of exactly which subjects your audience gets most excited about is to look at interest data from the social graph – or from Facebook's treasure trove to be more exact.

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Is it a video, your Facebook page, a press release or your latest blog post that's ranking? Search Engine Watch recently chatted with Chris Adams, co-founder and CTO of gShift to talk about the state of "(not provided)" data, what SEO professionals...

  4. 26 Free Must-Have Tools for PPC Success

    Facebook Power Editor If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. It's like AdWords Editor for Facebook. With Adwords Editor and its many bulk editing features, those days disappeared.