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  1. How to Create a Social Media Friendly Landing Page

    Community managers can create great little posts that entice and pique the curiosity of friends and fans. Keep the copy consistent with the voice your fans find in the social media wilds. If you want your social media friends and fans to watch a...

  2. Evaluate Your Surrounding Community to Spark Fresh Ideas

    Since you have no idea what KPIs they use to determine success, you have to judge them on how their friends, fans, and followers interact with them. To really get a feel of what is going on in the network you’re connected to through your community...

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Thanks to circles we can organically target the right content to the right pockets of followers and not overload the rest of our fans with content they might not really care about. This means that, unlike Facebook, a brand is free to follow any...

  4. Why You Need to Own Your Data & Digital Assets

    Realizing True Acquisition of Fans, Friends, and Followers In addition to analytics and reporting, it is important to put in place a regime of downloading contacts, fans, friends, etc.into formats that facilitate relationship-building away from the...

  5. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Leading to the Super Bowl, the NFL and Verizon created a campaign to allow fans to vote on who they think is going to win the Super Bowl. By tweeting the team's name with the hashtag #WhosGonnaWin fans voted for their favorite team.

  6. How Vine Has Changed the Video Landscape in Just 12 Months

    From the Super Bowl to the Winter Olympics and then the World Cup in Brazil, the opportunity for advertisers to follow the fans and engage in a global conversation is ripe. But this understates Vine's actual reach because after instantly posting...