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  1. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Thanks to circles we can organically target the right content to the right pockets of followers and not overload the rest of our fans with content they might not really care about. This means that, unlike Facebook, a brand is free to follow any...

  2. Why You Need to Own Your Data & Digital Assets

    Realizing True Acquisition of Fans, Friends, and Followers In addition to analytics and reporting, it is important to put in place a regime of downloading contacts, fans, friends, etc.into formats that facilitate relationship-building away from the...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Leading to the Super Bowl, the NFL and Verizon created a campaign to allow fans to vote on who they think is going to win the Super Bowl. By tweeting the team's name with the hashtag #WhosGonnaWin fans voted for their favorite team.

  4. How Vine Has Changed the Video Landscape in Just 12 Months

    From the Super Bowl to the Winter Olympics and then the World Cup in Brazil, the opportunity for advertisers to follow the fans and engage in a global conversation is ripe. But this understates Vine's actual reach because after instantly posting...

  5. Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty

    The Bieber links coincided with the launch of his new album, which Rap Genius knew would result in fans starts searching for the lyrics of the songs on the album. Unfortunately for startup Rap Genius, all it took was someone noticing one of their...