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  1. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Leading to the Super Bowl, the NFL and Verizon created a campaign to allow fans to vote on who they think is going to win the Super Bowl. By tweeting the team's name with the hashtag #WhosGonnaWin fans voted for their favorite team.

  2. How Vine Has Changed the Video Landscape in Just 12 Months

    From the Super Bowl to the Winter Olympics and then the World Cup in Brazil, the opportunity for advertisers to follow the fans and engage in a global conversation is ripe. But this understates Vine's actual reach because after instantly posting...

  3. Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty

    The Bieber links coincided with the launch of his new album, which Rap Genius knew would result in fans starts searching for the lyrics of the songs on the album. Unfortunately for startup Rap Genius, all it took was someone noticing one of their...

  4. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Far too often, marketers depend on search position, fans, likes, shares and +1s to validate allocation of resources to execute the marketing plan. In other words, if your marketing department loves to be on Facebook all day, with little attention...