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  1. Facebook Advertisers Testing New Sponsored Stories Actions: Want, Own, Played & More

    A limited number of Facebook advertisers are testing what appears to be the next iteration of Sponsored Stories. Over the last year, brands have been able to run Sponsored Stories - or social context ads - based on what users "like" on Facebook or...

  2. Top 10 Most Significant Search & Social Marketing Stories of 2011

    Google Analytics has made social engagement trackable by reporting tweets, Facebook Likes and shares, and of course, +1s. Facebook suspects that people will be more inclined to click a button that says they’ve “Read” an article, “Listened” to a...

  3. Facebook Fixes Cookie Issues as Lawmakers Urge FTC Privacy Probe

    It was recently discovered that some Facebook cookies were left in-tact after logout. While the issue has since been resolved, select data is still tracked and recent Facebook patent information indicates that all logged-out tracking may be...

  4. Is Spotify's Million Signups Through Facebook A Marketing Game Changer?

    Should Google and Apple be concerned with the huge jump in signups music streaming app Spotify experienced after it launched its Facebook partnership at f8 last week? Sean Parker, Facebook's first president and shareholder, has found a great way to...

  5. Facebook Ranking Factors: How to Gain an Edge in the News Feed

    The Facebook news feed is important to all of us – for businesses, personal profiles, and groups. In fact, one could argue the most prime piece of real estate on Facebook is the Top News feed. At the F8 Developer Conference, Facebook engineers...

  6. Facebook Unveils Simplified Privacy Settings, Pursues Expansion With Sharegrove Buy

    CEO Mark Zuckerberg told the world on Monday that Facebook's "drastically simplified" privacy settings would roll out in the weeks to come and here they are. It's not clear though how Facebook w*ill choose what to reveal and what to keep privy.

  7. SearchDay: What Can TV Learn from Search?

    BRAND EQUITY While it's anyone's guess what will be rolled out at the f8 Facebook Developers Conference on July 23, the buzz is predicting an announcement of e-commerce and micro-payment capabilities.