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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The Facebook Exchange (FBX): Retarget select audiences based on traffic delivered through paid search and Google Shopping campaigns. Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent signals across...

  2. Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]

    With display advertising, investment in the Facebook Exchange (FBX) increased by 72 percent in Q2. The report speculated that the drop could be due to the decay in organic Facebook reach. When it came to the individual social network's contribution...

  3. Pre-PPC Strategies For Launching a New Product

    You can offer money and gift cards and other consideration in exchange for 20-minute interviews. Here, Facebook Graph Search is one of the most useful tools around. You use Graph Search by entering strings of search parameters into the global...

  4. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the Marriott Marquis in Times Square to listen, learn, and exchange ideas with fellow industry colleagues.

  5. Yandex & Google: A Big Change for Russia's Display Ad Market

    This mutually beneficial relationship will create access to clients of Yandex to bid for ad displays in DoubleClick Ad Exchange partners' inventories. Now companies such as Yandex, AdFox, Criteo, Google, and Facebook have integrated into the...

  6. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    SEW: In 2009, NDN introduced the Digital Media Exchange. NDN began as a marketplace for the exchange of premium video. The top four U.S.online video content properties in comScore's December 2013 U.S.online video rankings are well-known brand names...

  7. 7 Content Marketing Tips to Recover From Google Penguin

    Get plenty of referral traffic, put your call to action somewhere highly visible, and offer something of value in exchange for the email address. Keep in mind that the absolute most successful websites on the net are built around tools, whether it...

  8. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    This traffic was paid for via the Facebook Exchange, and top retailers are spending money to get it because they believe it's the most viable social advertising platform. What it found was a close race in terms of social network adoption amongst...

  9. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For social, the Facebook Exchange (FBX) represents a great retargeting opportunity and can be improved by layering in intelligence from your SEM and PLA campaigns. On Facebook, for example, a user’s personal profile information (such as age, gender...