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  1. Forget Big Content – Small Content Is Critical to Search Success

    To understand that in greater detail, one of the very best ways of getting a view of exactly which subjects your audience gets most excited about is to look at interest data from the social graph – or from Facebook's treasure trove to be more exact.

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Then, Animoto's technology does the editing work and in minutes your video is ready to place on your website and share via email, Facebook, Twitter or a link. The data shows that there's a real power in business videos to help people make confident...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Claim and manage your listings on major social networks like Google+, Facebook, Yelp, and Foursquare. If you're still unfamiliar with structured data, get yourself up to speed. Although structured data isn't a ranking factor (meaning all other...

  4. Future of Search & Content Marketing: Expand Your Mindset

    Think Facebook, Amazon, Yelp and more. In fact, not too long ago, BuzzFeed reported the massive lift in traffic it was seeing from Facebook alone. This and other similar data points segued into the importance of multichannel content marketing.

  5. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Social media has had a more difficult time proving direct ROI and Google's recent announcement affirms that Twitter and Facebook do NOT get special treatment in the algorithm. Data shows that the migration to online marketing generally starts with...