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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent signals across channels, matching clicks on search engine ads to audiences on Facebook in real-time. The Facebook Exchange (FBX): Retarget select...

  2. Pre-PPC Strategies For Launching a New Product

    Here, Facebook Graph Search is one of the most useful tools around. You use Graph Search by entering strings of search parameters into the global Facebook search bar at the top of the page: You can bring those folks to your Facebook page, where you...

  3. 5 Fast Facts about the EU's Privacy Ruling on Google

    This ruling is good news for young people who are growing up in the Facebook generation, where awkward teenage selfies or underage drinking photos may affect future college and job opportunities. With its sophisticated algorithms and ad targeting...

  4. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    It's bad enough with a few of these sites being plastered on our Facebook newsfeeds. We don't need big brands taking the exact same approach and creating completely disposable content ad nausem. The best content for driving long-term value is...

  5. Yandex & Google: A Big Change for Russia's Display Ad Market

    Now companies such as Yandex, AdFox, Criteo, Google, and Facebook have integrated into the Russian market. Ad networks: The most stable element of Russia's advertising market. These allow publishers to sell the rest of the traffic within the RTB or...

  6. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    According to the report, 85 percent of Facebook users reside outside North America, but only 52 percent of ad spend targets regions outside of it. According to Marin data, Facebook CTR in LATAM is 33 percent higher than North America and 54 percent...