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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Number of Facebook fans/Twitter followers (measured against engagement levels) StumbleUpon, Facebook, Outbrain, Taboola, etc. Look to run social promotion campaigns, use social advertising on Facebook, Twitter, Reddit - and content distribution...

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    He said this loss of referrer data affects organic links, including Facebook. The data is only in 90-day segments, so download and archive, Kasteler said. A month later, Google moved to 100 percent secure search, building on a slow and steady loss...

  3. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Only Internet giants like Facebook or Google can claim to have enough reach of users logging in on multiple devices consistently for this data to be useful outside of their respective platforms. Facebook might not be the first to provide a solution...

  4. How to Optimize Your Content Strategy With Social Listening

    If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the data, and finding key insights and trends related to...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The Facebook Exchange (FBX): Retarget select audiences based on traffic delivered through paid search and Google Shopping campaigns. Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent signals across...