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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    For example, on Facebook if you log in or open an account, you have to use an email address. Those may not seem like a big deal, but they really are ‐ that's how Twitter, Facebook, Foursquare got a lot more usage out of their tools because of their...

  2. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    If you create similar reports for Facebook, Twitter, and other social profiles, you can use this comparative data to help you figure out where to focus your time and attention. Even though Pinterest can't yet compete with Facebook, it is growing...

  3. Login With Amazon: What is it and Why Should Online Business Owners Care?

    Comparatively, Facebook, Twitter, Google+, and the majority of other services that allow single sign-in are social sharing based. While this is a promising prospect, and Amazon is quick to point out that retailers such as Zappos and Woot (although...

  4. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Note the difference in share between Facebook, YouTube, and Pinterest. When was the last time you downloaded your Facebook friends as connections? The hype around Facebook and social media in general, appears to have dulled the senses of marketers...

  5. How to Dominate the Entire First Page of Google

    The following properties have the highest likelihood of showing up for brand terms: Wikipedia, Twitter, Facebook, YouTube, and LinkedIn. Dominating the first page of Google requires an understanding of the various data types Google displays and how...

  6. What is Mobile App Attribution & Why is it Important?

    source=facebook, and visitors from Google to http://www.example.com/resources/? For example, you can run a Promoted Tweets on Twitter, Sponsored Stories on Facebook, and an AdWords campaign on Google all with the goal of driving visitors to...

  7. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    It was never intended to be a Facebook-killer. It certainly helps them harvest the data upon which their advertising juggernaut feeds. Since the function of an identity provider under the auspices of NSTIC (National Strategy For Trusted Identities...