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  1. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    And, when each and every platform leads back to the website, the customer can easily connect the dots and engage the brand, even if they aren't proactive on a particular social site. The wonderfully "free" social platforms that society has embraced...

  2. Google ‘Search Plus’ and Our Ever Decreasing Circles

    For logged in users, if I’m seeing relevant results from people I know, there’s instantly a greater incentive for me to connect with more people on Google+, particularly as there’s a notable absence of ‘Search Plus Your World’ results from...