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  1. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    It's a shift in user behavior that provides a potentially faster path for brands to connect with the right customer. However, true visibility within the app is contingent on proximity, ratings, and reviews so much like Facebook, it's the quality of...

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So what started as an in-store journey for Melissa became a cross-channel digital journey that would allow you to connect a bunch of dots. This allows you to connect the dots by using that other channel to get them to re-engage.

  3. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    And, when each and every platform leads back to the website, the customer can easily connect the dots and engage the brand, even if they aren't proactive on a particular social site. The wonderfully "free" social platforms that society has embraced...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    What it Means to Your Personal Brand When You Connect on LinkedIn – Fast CompanyBefore you accept that invitation to connect on LinkedIn, remember: "You are whom you choose to befriend". Facebook Announces Cost-Per-Action Bidding – Marketing...