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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    According to the study, video helps businesses connect with their customers and leaves consumers with a positive impression of their brand: percent of respondents agree that watching video content produced by businesses leaves them with a positive...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    This rings true particularly for local search marketers as click-to-call represents a powerful way to connect directly with consumers looking to get in touch. Facebook reported that in 2013 its mobile app ads helped drive more than 145 million...

  3. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    This brings a number of opportunities – opportunities for brands to become the incubators of up-and-coming musicians and position themselves at the cutting edge of culture, opportunities for brands to re-discover old classics from back catalogues...

  4. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    It makes sense then for you to look for ways to better connect with key influencers and find common grounds to improve "conversion" and to build a longer term mutually beneficial relationship when it comes to sharing and placing key content.

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Today, billions of people around the world use Facebook and LinkedIn to connect, Twitter for breaking news and live events, and Pinterest to save and curate images. Coming from someone we "know" through social media or in the real world, a story...