Build Brand Value and Equity You can create a video, upload it, then promote it easily to other platforms like Facebook and Twitter. Facebook Narrative: Narrative is creating the story around your brand or product that will best communicate with...
Start building up content equity on a few great sites. If you want to grow your social presence, and right now let's admit that means Facebook, you have to find ways to get around the limits that Facebook is putting on organic visibility for your...
But if you add in contract incentives of bonuses, stock units and options, and a $30 million “one-time retention equity award” the deal could ultimately be worth up more than $100 million if she remains at the company for five years.
Take Yelp: It's done a great job migrating its usage and brand equity into mobile. That's the same challenge Facebook now famously faces (more on that in a bit). Because I can't speak directly for Yelp, Foursquare, Facebook, I'll outline a few...
Our SEO team conducted a study recently to see the impact of Pinterest and the potential social link equity, one can generate from “Pinning” pictures. For the sample test we took a domain with very little equity (0 inbound links) and created a...
What is key for marketers is to get the user experience right, keep bounce rate down, and focus on site architecture and the consolidation of link equity. While RWD enables a single URL structure (maximum link equity) it can be tricky to implement.
Taking these factors into consideration will lead to more success and hopefully more viral sharing on other media, along with additional traffic and link equity for your sites and web pages. You build your following similar to Twitter and Facebook...
Yelp also has considerable brand equity in local. Facebook Places has sheer scale. The remaining big question mark will be the Facebook effect; will Facebook Places squash everyone else in the space? Though "killer" claims make good link bait, that...
Campaigns with great content pieces and backed by powerful social influencers can do extremely well in getting you both increased brand awareness and increased link equity to your site. Now your piece has the potential to gain brand awareness and...
According to Tech Crunch, Facebook has cashed $120 million from private equity firm Elevation Partners in exchange for five million additional Facebook shares. Let's also not forget Facebook's new source of revenue via its brand new five-year deal...
Ways That Facebook Can Make Big Money SEW EXPERTS: BRAND EQUITY Facebook celebrated its fifth birthday last week with 150 million of its closest friends. Today, I give my gift to Facebook: four ways to make some big money this year.
Ways That Facebook Can Make Big Money SEW EXPERTS: BRAND EQUITY Facebook celebrated its fifth birthday last week with 150 million of its closest friends. Today, I give my gift to Facebook: four ways to make some big money this year.
In today's building brand equity column, "4 Ways Facebook Can Make Big Money," Erik Qualman gives his gift to Facebook: four ways to make some big money this year. Facebook celebrated its fifth birthday last week with 150 million of its closest...
In today's building brand equity column, "10 Ways Twitter Can Make Money," Erik Qualman shows that by working new features into the service, the company could enhance users' Twitter experience, and monetize their service at the same time.
In today's building brand equity column, "5 Million Users Hate the New Facebook? No Problem," Erik Qualman considers whether Facebook's brand will be damaged, or emerge stronger than ever. Facebookers are annoyed that their beloved social network...
Avoiding Online Missteps with Generation Y and Millenniums BRAND EQUITY Often, millions of dollars are spent on tailoring a marketing message to a youth audience, and not enough is spent to tailor the actual product or service we're delivering.
Avoiding Online Missteps with Generation Y and Millenniums BRAND EQUITY Often, millions of dollars are spent on tailoring a marketing message to a youth audience, and not enough is spent to tailor the actual product or service we're delivering.
In today's building brand equity column, "Avoiding Online Missteps with Generation Y and Millenniums," Erik Qualman explains that marketers need only look to the simplicity of Facebook and Craigslist to see that success with young people doesn't...
BRAND EQUITY While it's anyone's guess what will be rolled out at the f8 Facebook Developers Conference on July 23, the buzz is predicting an announcement of e-commerce and micro-payment capabilities.
BRAND EQUITY While it's anyone's guess what will be rolled out at the f8 Facebook Developers Conference on July 23, the buzz is predicting an announcement of e-commerce and micro-payment capabilities.
