Build Brand Value and Equity You can create a video, upload it, then promote it easily to other platforms like Facebook and Twitter. Facebook Narrative: Narrative is creating the story around your brand or product that will best communicate with...
Start building up content equity on a few great sites. If you want to grow your social presence, and right now let's admit that means Facebook, you have to find ways to get around the limits that Facebook is putting on organic visibility for your...
But if you add in contract incentives of bonuses, stock units and options, and a $30 million “one-time retention equity award” the deal could ultimately be worth up more than $100 million if she remains at the company for five years.
Take Yelp: It's done a great job migrating its usage and brand equity into mobile. That's the same challenge Facebook now famously faces (more on that in a bit). Because I can't speak directly for Yelp, Foursquare, Facebook, I'll outline a few...
Our SEO team conducted a study recently to see the impact of Pinterest and the potential social link equity, one can generate from “Pinning” pictures. For the sample test we took a domain with very little equity (0 inbound links) and created a...
The biggest SEO issue regardless with mobile sites is in dealing with and mitigating divided link equity. What is key for marketers is to get the user experience right, keep bounce rate down, and focus on site architecture and the consolidation of...
Taking these factors into consideration will lead to more success and hopefully more viral sharing on other media, along with additional traffic and link equity for your sites and web pages. You build your following similar to Twitter and Facebook...
Long has it been a handy tool for SEOs needing to keep content out of the search indexes, while still allowing it to be crawled and pass equity to other pages. Social signals: Facebook shares and likes – the former of which appears to influence...
Yelp also has considerable brand equity in local. Facebook Places has sheer scale. The remaining big question mark will be the Facebook effect; will Facebook Places squash everyone else in the space? Though "killer" claims make good link bait, that...
Campaigns with great content pieces and backed by powerful social influencers can do extremely well in getting you both increased brand awareness and increased link equity to your site. Now your piece has the potential to gain brand awareness and...
According to Tech Crunch, Facebook has cashed $120 million from private equity firm Elevation Partners in exchange for five million additional Facebook shares. Let's also not forget Facebook's new source of revenue via its brand new five-year deal...
This session will arm you with the information you need to know about migrating budget to digital without impacting your brand awareness or the equity you have built up in your brand. If you attend this session, you will learn strategies for...
SEW EXPERTS: BRAND EQUITY Is Dale Carnegie rolling over in his grave because everyone on Twitter is trying to be heard, when the key to winning friends and influencing people is actually listening? While MySpace may be losing traction as a general...
SEW EXPERTS: BRAND EQUITY Is Dale Carnegie rolling over in his grave because everyone on Twitter is trying to be heard, when the key to winning friends and influencing people is actually listening? Insight into FB/Social Media Users based on FB...
Social Media Madness – The Final Four SEW EXPERTS: BRAND EQUITY NCAA March Madness is in full swing, and so is Social Media Madness! Their one year graph shows MySpace on the decline with Craigslist and Facebook on a parallel rise: Meanwhile, eBay...
Ways That Facebook Can Make Big Money SEW EXPERTS: BRAND EQUITY Facebook celebrated its fifth birthday last week with 150 million of its closest friends. Today, I give my gift to Facebook: four ways to make some big money this year.
Ways That Facebook Can Make Big Money SEW EXPERTS: BRAND EQUITY Facebook celebrated its fifth birthday last week with 150 million of its closest friends. Today, I give my gift to Facebook: four ways to make some big money this year.
In today's building brand equity column, "4 Ways Facebook Can Make Big Money," Erik Qualman gives his gift to Facebook: four ways to make some big money this year. Facebook celebrated its fifth birthday last week with 150 million of its closest...
Ways Twitter Can Make Money SEW EXPERTS: BRAND EQUITY With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. Today's Top Story:
Ways Twitter Can Make Money SEW EXPERTS: BRAND EQUITY With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. Today's Top Story:
