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  1. 21 Ways to Scale Content Promotion for Maximum Exposure

    What’s more, that link passes equity, which boosts your asset’s ranking power and helps drive exponentially more traffic (via search). Facebook Ads Facebook may get mixed reviews as a lead generation or conversion channel, but it can work really...

  2. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Build Brand Value and Equity You can create a video, upload it, then promote it easily to other platforms like Facebook and Twitter. Facebook Narrative: Narrative is creating the story around your brand or product that will best communicate with...

  3. Social PR Tips to Get Fit for 2013 Digital Marketing

    Start building up content equity on a few great sites. If you want to grow your social presence, and right now let's admit that means Facebook, you have to find ways to get around the limits that Facebook is putting on organic visibility for your...

  4. Marissa Mayer Brings Hope to Yahoo

    But if you add in contract incentives of bonuses, stock units and options, and a $30 million “one-time retention equity award” the deal could ultimately be worth up more than $100 million if she remains at the company for five years.

  5. Modern Social Bookmarking – Not Your Older Brother’s Social Bookmark of Years Past

    Taking these factors into consideration will lead to more success and hopefully more viral sharing on other media, along with additional traffic and link equity for your sites and web pages. You build your following similar to Twitter and Facebook...

  6. SearchDay | Don't Overlook Local Search Opportunities

    SEW EXPERTS: BRAND EQUITY Is Dale Carnegie rolling over in his grave because everyone on Twitter is trying to be heard, when the key to winning friends and influencing people is actually listening? While MySpace may be losing traction as a general...

  7. SearchDay | Social Media Madness -- The Final Four

    Social Media Madness – The Final Four SEW EXPERTS: BRAND EQUITY NCAA March Madness is in full swing, and so is Social Media Madness! Their one year graph shows MySpace on the decline with Craigslist and Facebook on a parallel rise: Meanwhile, eBay...

  8. SearchDay | Give SEO Time!

    Ways That Facebook Can Make Big Money SEW EXPERTS: BRAND EQUITY Facebook celebrated its fifth birthday last week with 150 million of its closest friends. Today, I give my gift to Facebook: four ways to make some big money this year.

  9. SearchDay | 4 Ways That Facebook Can Make Big Money

    Ways That Facebook Can Make Big Money SEW EXPERTS: BRAND EQUITY Facebook celebrated its fifth birthday last week with 150 million of its closest friends. Today, I give my gift to Facebook: four ways to make some big money this year.