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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How do we report issues with information being listed on search engines like Google, Yahoo, and Bing? What mapping solution(s) (Google, Bing, OpenStreetMap, etc.is [VENDOR NAME] integrated with? Does [VENDOR NAME] offer integration with Facebook?

  2. 26 Free Must-Have Tools for PPC Success

    While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads. Bing Ads Intelligence While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  4. SEO Basics: 8 Essentials When Optimizing Your Site

    How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? Facebook And essential. SEO will help you position your website properly to be found at the most critical...