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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Here are data points Bing Ads recently published around broad match: percent of Bing Ads auctions are only accessible via broad match.percent of searches are too refined for advertisers to predict using exact match only.percent of daily searches...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? Facebook And essential. SEO will help you position your website properly to be found at the most critical...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. Videos are prominently featured in Facebook feeds organically. If Facebook is successful with video, who knows what implications that will...

  5. 2013 Search Year in Review with Bing, Yahoo & Ask.com

    I wouldn’t call it a holiday, but it’s definitely a place people went to in 2013, with “Facebook” topping the charts in Bing’s social search query list, along with several other web destinations: Bing, Yahoo and Ask have each revealed the most...

  6. Google Blocks Child Abuse Images on 100,000 Search Terms

    Google, along with Microsoft's Bing search engine, had already been showing pop-up warnings and advice to users searching for illegal content. A task force led by Tech City boss and ex-Google and Facebook chief Joanna Shields will "explore what...

  7. The Role of #Hashtags in Social Media and Search

    Bing displays auto-complete results in the search bar as well. Just as searches are conducted on platforms other than Google, Bing, and Yahoo, search also happens on social platforms. Keep in mind that Facebook isn't as transparent with hashtag...