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  1. 4 Ways to Expand PLA Success in 2014

    Marketers should monitor PLA performance to analyze top performing products and leverage the resulting demand signals to create relevant ads on channels such as Facebook. These search triggers can be used to help align search and social strategies...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Having a personal Facebook page and Twitter page is good, but that doesn't make you qualified to run a business' social media account. So if you are in the market to buy or sell digital marketing talent, credentials and certifications matter; even...

  3. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Google+ is boasting 359 million active users making it the second largest social network in between the #1 Facebook and #3 Twitter according to unofficial reports via GlobalWebIndex and it is used by 30% of smartphone users between April–June 2013...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Facebook Facebook is the most popular mobile app in the U.S.used actively by 76 percent of smartphone owners so from a mobile perspective, it's arguably as important as Google. But overall, it's consistency and engagement that will influence the...