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  1. What is Mobile App Attribution & Why is it Important?

    This tracking problem is specific to iOS apps. Although there isn't a standard method of tracking iOS apps, there are two methodologies that are most used: For example, you can run a Promoted Tweets on Twitter, Sponsored Stories on Facebook, and an...

  2. Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week

    Drawing on these insights, his students created some Facebook Apps that motivated over 16 million user installations in 10 weeks. So, here's a cheat sheet of the hot topics and odd stories that I plan to cover for Search Engine Watch and...