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  1. 40% of Facebook Users Visit the Site Multiple Times Per Day [Study]

    Instagram, a photo-sharing application purchased by Facebook in 2012, exhibits a high level of user engagement as well. As social media users are diversifying their online networking platforms, Facebook remains the dominant player, according to Pew...

  2. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Targeted Facebook users will be served a "suggested" application ad in their newsfeeds. Put another way, the online marketing team found it could increase ROI from Facebook mobile application promotion by 130 percent, just by changing its approach...

  3. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    Once the engine is reasonably confident, the BloomReach Mobile application will begin to incorporate behavior from the website into the mobile experience through 'Just for You' dynamic categories and even the priority of search suggestions.

  4. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    The website affords greater flexibility in customizing the user experience with unique landing pages, soliciting feedback, inviting opt-in for future email communication, special offers, the collection and application of data and analytics, to...

  5. Extending Your Google Analytics Functionality With the Application Gallery

    The Google Analytics Application Gallery is broken down into categories like Business Intelligence, Email Marketing, Phone Call Tracking, Social Media Analytics, and many more. While, it's not an easy task, the various services in the Google...