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  1. How to Create a Social Media Friendly Landing Page

    For example, let's say you've just launched a desktop browser app for your users. Conversely, those of you promoting a mobile app won't get much conversion from desktop users. Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For instance, an advertiser might use Custom Audiences across mobile to target a promotion to re-engage dormant app users. Advertisers should monitor consumer activity across their brand’s app to obtain a full customer view and extend some of the...

  3. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    But those BuzzFeed mobile app users, as it turns out, are significantly more engaged users of BuzzFeed, spending 24 times more time on average than the mobile web users. But the 202 minutes per visitor among mobile app users is almost otherworldly...

  4. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Zuckerberg likes the Nike+ app, which updates her status on Facebook before a run. And then there's the Zpritz app, which says it will help you read faster - at speeds of 1,000 words per minute. Before it was a buzzword, Facebook was crowdsourcing...

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    With Custom Audiences, a travel marketer could present this person with a desktop-based incentive offer on Facebook, driving him to complete the purchase he originally researched on the mobile app. If you're investing heavily in mobile apps, but...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Brazilians enjoy ads that: Contain geographically relevant information Don't send them to a website out of the app. Chinese customers tend to be highly price sensitive, so discount ads can prove to be helpful to the company that distributes them...