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  1. How to Create a Social Media Friendly Landing Page

    For example, let's say you've just launched a desktop browser app for your users. Conversely, those of you promoting a mobile app won't get much conversion from desktop users. Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Advertisers should monitor consumer activity across their brand’s app to obtain a full customer view and extend some of the same targeting techniques available across desktops to the mobile environment; Custom Audiences is a great example of this.

  3. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Zuckerberg likes the Nike+ app, which updates her status on Facebook before a run. And then there's the Zpritz app, which says it will help you read faster - at speeds of 1,000 words per minute. The new ClickZ Live conference series kicked off in...