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  1. Cross-Device Measurement: Believe the Hype

    This technology works by linking the device on which an ad is originally viewed, with the resulting usage of the correlated mobile app on any subsequent device. Facebook recently commissioned a study that showed multiple devices are now an integral...

  2. How to Create a Social Media Friendly Landing Page

    For example, let's say you've just launched a desktop browser app for your users. Conversely, those of you promoting a mobile app won't get much conversion from desktop users. Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Advertisers should monitor consumer activity across their brand’s app to obtain a full customer view and extend some of the same targeting techniques available across desktops to the mobile environment; Custom Audiences is a great example of this.

  4. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Zuckerberg likes the Nike+ app, which updates her status on Facebook before a run. And then there's the Zpritz app, which says it will help you read faster - at speeds of 1,000 words per minute. The new ClickZ Live conference series kicked off in...