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  1. Cross-Device Measurement: Believe the Hype

    However, there is a simple solution to measure cross-device campaigns. Facebook recently commissioned a study that showed multiple devices are now an integral part of our lives and switching between them is becoming standard practice.

  2. How to Build an Analytics Package to Measure Off-Site Content Distribution

    The following tips give a good framework for how marketers and advertisers can build their own analytics solution internally. I give you Twitter and Facebook below This renders the open APIs that networks such as Facebook and Twitter have pretty...

  3. 6 Predictions for 2013: Search Marketing & Big Data Analytics

    At the same time, the search ecosystem will continue to change rapidly – a new search solution from Facebook, changing guidelines and algorithms from Google, further consolidation of product search by Amazon, or more meaningful market penetration...

  4. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    But Wordtracker never had a simple solution for understanding the compeitiveness of the keyword phrases you were already attracting - which, in a nutshell, is exactly what HitTail does. It was a Facebook ad for HitTail, saying SEO Is Dead, which...

  5. How to Create a Social Media Editorial Calendar

    Microsoft Excel: This is the trusted standby and go-to solution that can be at least used as a step one in mapping out a strategy. Today’s editorial calendar takes into account web content, company press releases, blogs, social media news network...