The San Francisco-based company provides software that allows marketers to track and optimize paid advertising campaign performance on multiple platforms, including Google, Bing, Facebook, and Baidu. The online advertising management platform's...
It began managing Facebook ads in April 2010, and it added YouTube support in August of 2011. Kenshoo names Havas Digital and Starcom MediaVest Group as agency clients, along with Expedia, Facebook, KAYAK, Travelocity, Walgreens, Zappos, and others.
After its initial public offering last year, some market watchers expressed doubts about Facebook's ability to generate mobile revenues – an increasingly important market, as consumers shift to access Internet services via smartphones and tablets.
On May 18, Facebook hosted an initial public offering, officially taking the company to a public level. While some of them were similar such as “mio” and “milky way”, it seems as though Facebook advertising has a very prime focus on keywords that...
If you want to grow your social presence, and right now let's admit that means Facebook, you have to find ways to get around the limits that Facebook is putting on organic visibility for your posts. All Facebook community managers should be...
By studying the Facebook ads for “Angry Birds Plush”, it can be determined that the retailers who are bidding on the same Google keyword aren’t doing so on Facebook, but this may only mean that they have not yet expanded their advertising efforts...
Facebook has unveiled a new feature to improve businesses' ability to advertise products targeted at user interests. Facebook is testing the feature, which includes the presence of a Collect or Want button with products, in a trial run with a small...
Thiel was an early investor in Facebook and had already sold some of his stake in the firm during its botched initial public offering back in May. Questions over Facebook's ability to generate sustainable revenue from advertising has caused its...
Facebook reported $1.18 billion in revenue for Q2 2012 in their first earnings call as a public company. According to Facebook, revenue from advertising was $992 million, representing 84 percent of total revenue and a 28 percent increase from the...
Facebook has yet to report their Q2 2012 earnings (due out today), though major gaming company Zynga made waves by reporting their third quarterly loss since going public. Zynga have actually been trying to get away from their Facebook dependency...
The suit comes as Facebook is preparing to launch what has become the most anticipated initial public offering in years. Prior to adopting Yahoo's patented social networking technology in 2008, Facebook was considered one of the worst performing...
Weiner's remarks come one week after reports surfaced that Facebook will begin serving ads to its 420 million-strong mobile audience. The Financial Times cited unnamed sources who pinpointed a launch date of early March, ahead of the company's...
Facebook's 2011 advertising revenues were $3.1 billion, up 69 percent from the year before, according to the Menlo Park, CA-based firm's S-1 filing today for its initial public offering. Rebecca Lieb, digital advertising analyst for Altimeter...
The tech and investment worlds are in a frenzy, now that the Wall Street Journal has reported Facebook may be inching ever closer to a $10 billion initial public offering (IPO), possibly as soon as Q2 2012.
I've always appreciated Facebook's ability to serve me ads based on my interests but even these are my public interests, those that I'm willing to share with all my friends, family, co-workers, clients and other SEOs.
Social media in the BRIC nations (Brazil, Russia, India, and China) has largely been dominated by social networks other than Facebook. So what is it about Facebook that's driving these massive populations to start using it at such an astonishing rate?
Last week, executives from the Chinese search engine Baidu flew to the United States to meet with Facebook in their Silicon Valley offices. Facebook Grows Mobile Footprint, But Still No Ads - ClickZ Google Drops Facebook Contact Merging From Latest...
Other hot social properties that have indicated they will go public in the near future include Groupon, Facebook and Twitter. Groupon recently turned down a buyout by Google for $6 billion and may raise $15 billion with an IPO, while people see...
Bing Improves Facebook's 'Like' Results - Is This A New Ranking Factor? Yesterday Bing announced that specific links that have been 'liked' by your Facebook friends will be highlighted in the search results page.
Facebook Now Worth $50 Billion In Secondary Trading - TechCrunch On Facebook: Is Random Relevant? Russian search giant Yandex partners with local Facebook-clone VKontakte - TechCrunch Europe SMBs Applaud Newly Available Facebook Page Analytics...
