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  1. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    First we saw the rise of mega platforms like Facebook and Twitter. The good news is that looking back, it's easy to see which direction the trends are heading in terms of the years ahead. Are we active on the social networks that matter in our...

  2. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    It's Twitter.com/brand or Facebook.com/brand instead of Brand.com If you want to talk to a larger portion than what Facebook allows, you need to pay them. Did the social media news industry and elites invent something new called social content...

  3. 21 Ways to Scale Content Promotion for Maximum Exposure

    Facebook Ads Take advantage of the built-in reach of your social platforms and promote it to your audience on Twitter, Google +, Facebook, Pinterest, LinkedIn, Tumblr, etc. Facebook may get mixed reviews as a lead generation or conversion channel...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook tests Graph Search ads and debuts CPA bidding. Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. Facebook Tests Its First Graph Search Ads, But They...

  5. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    Their advertising platform works much like a hybrid of Google and Facebook's platforms – you can create text ads or image ads and have them show based on your targeting that can be anywhere from industry and geography to group membership and job...

  6. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Just last week, the CEO of WPP, the world’s largest marketing group, told news outlets he had notified Facebook “the social network is great for branding, but not advertising. Until we see a large-scale, long-term study on the effectiveness of...