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  1. Native Advertising for Small Business: The Missing Link?

    According to a July 2014 study by BIA/Kelsey, only 20 percent of small businesses are using promoted posts. By using promoted posts on Twitter and Facebook or content discovery platforms like Outbrain and Taboola, small businesses can increase the...

  2. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    The frequent use of Facebook and Twitter on mobile devices will lead the sector to over $2 billion in revenue by 2017, according to BIA/Kelsey. BIA/Kelsey estimates that native social advertising revenues will grow more than $3 billion by 2017.

  3. Mobile Ad Revenue Outlook: Local Search Leads the Way

    Earlier this week, BIA/Kelsey released its U.S.mobile local advertising forecast, projecting $5.8 billion in revenue by 2016. Facebook News Feed Ads), most mobile ad formats today fall into the main categories of search, display, SMS, or video.

  4. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    According to BIA/Kelsey, online local advertising in the U.S.will reach nearly $20 billion this year, up 26 percent from last year. Google will begin adding "layers" of social networking features starting this fall, rather than unveiling a flashy...