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  1. 5 Social Media Advertising Trends to Watch for in 2014

    However, I fully expect this testing to expand and for video to play a bigger role in Facebook ads in 2014. Facebook Video Ads Instagram is owned by Facebook, so that's not exactly a fair comparison) Facebook is concerned with dwindling usage and...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. As social media emerged, and Facebook, Twitter, LinkedIn and Pinterest...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook tests Graph Search ads and debuts CPA bidding. Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and retargeting, look like its sidebar ads, and appear...

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Why are spammers and malware authors clicking on Facebook ads that appear around the site to Like sites, rather than using the Facebook search function, where they have access to dozens or hundreds of results per keyword, all lined up neatly for...

  5. Rip Van Winkle: "Things Change Fast in Today's World"

    And nearly four out of five Internet users visit a social networking site on a monthly basis, with Facebook and Twitter propelling much of the growth in the category. Tell them that YouTube and Twitter didn't exist in 2004 and Facebook was still...

  6. President 2.0

    By the time Obama was elected, he had more than 3.1 million fans on his Facebook fan page. Obama's campaign did just that when they placed ads pushing an early voting message in EA games, most prominently in a racing game called "Burnout Paradise.