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  1. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    Kenshoo said click-through rate also improved, with paid search ads seeing a 7 percent increase in CTRs when a person was exposed to both Facebook ads and PPC ads, “indicating that social advertising was able to positively impact consumer...

  2. SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

    These include items like PPC (AdWords/Bing Ads), social media advertising, remarketing, and retargeting. These promotion channels are items like your website, blog and your social media platforms (Facebook Page, Linkedin group, Twitter account etc.

  3. 3 Keys to Activating an Audience with Smarter Content

    A story that reaches a consumer who is looking at his or her Facebook news feed on an iPhone while riding the bus to work is a very different opportunity than one where the content reaches a dad who is sitting on his couch with the TV on while...

  4. March Madness = Search and AdWords Madness?

    Since the Facebook page isn't dedicated to a specific year, it is feasible that most Facebook Likes are initially acquired and then remain from year-to-year, hence why there aren't that many new Likes from week-to-week.

  5. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    This year I’ll be writing about not just Bing Ads, but search and PPC as a whole. From my corner of the search marketing industry, there’s been the important news that both Bing and Yahoo continued to gain U.S.market share in December, and I can...

  6. How the Gun Control Debate is Impacting Search Results

    As Facebook is becoming a prime outlet for advertising, it is interesting to view the ads that correlate with the keyword “gun control”. Facebook Ads: Gun Control Another ad specifically mentions the Sandy Hook School shooting but leads to a...