Facebook makes it easier for advertisers to run ads on feature phones only – InsideFacebook"Feature phones only" now an option in the "creative ad placements" section of Power Editor and Ads API. Facebook rolls out new action-oriented mobile Pages...
Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay Facebook $1 million for a 15-second slot when they debut in June or July.
If you triangulate Facebook's moves with Nearby/Local Search, Graph Search, and mobile news feed ads, there's an opportunity to connect buyers and sellers in locally relevant ways. Google is the best advertising product in the history of the world...
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
Ads Manager: Making it Easier to Track Campaign Performance – Facebook Studio Blog Google, Facebook Continue to Lead in Digital Display Earnings - eMarketer Marketers to spend $100 million more on mobile than previously projected; Google will take...
We constantly fuss about privacy issues and being served ads on Facebook yet we're still using it to show off our kids' latest photos, tell everyone about our amazing vacation, inspire jealousy about how awesome our lives are, spout off about...
Facebook self-service ads Bing also took an interested step into social partnering with Facebook and using Twitter, Quora and Linkedin data to look into social signals compared to Google and it’s +1 knowledge graph.
Most Liked: #Winner A Very Revealing Look at Paid Facebook Ads by Suren Ter Saakov Most Read: #Winner How to Increase Your Local Business Facebook Reach in Minutes a Day by Miranda Miller Most Liked (top Facebook Like count)
Similarly, some visits will take users to another site element, such as watching an embedded video or clicking through to a Facebook page via the widget, and these can register as a bounce. If you are spending money on paid advertising, whether...
The systems house data in one spot for simple and effective updates to be made, and they turn these updates over to website location pages, mobile pages, Google+ Local pages, Facebook pages, Bing Local pages, directories, ratings and review sites...
By the end of 2013, Google will hold a $3.7 billion to $3.3 billion lead over Facebook for display ads, according to eMarketer. Local is fast becoming the Holy Grail for companies reliant on ad revenue and competition is stiff, with companies like...
Clearly, Google is going to need to hold off Facebook and others in the mobile ads arena. As Google vies to maintain their dominance of the online advertising market, they made a play today for a bigger chunk of the mobile ads pie.
Here Facebook will use Open Graph data to serve ads in a targeted fashion for other publishers, a la AdSense. Google and others have already gone down this path, while showing strong performance for both call and click rates when localized content...
Make the experience social by influencing the consumer consideration cycle by leveraging popular social media platforms (Bing – Facebook/Twitter, Google/Google+, Pinterest/Instagram, Foursquare Explore
Facebook reaches 500 million mobile users and goes public. Public investor pressure will cause it to form a mobile monetization strategy – likely involving sponsored stories rather than banner ads -- by year end.
While you tweak ads and landing pages, you should lower the CPC bid so that each click approaches break-even ROI. Create Ads and Landing Pages Based on Context Can you see how putting yourself in your prospect's shoes (or slippers) can help you...
Despite the dominance of local search portals such as Naver, Daum, and Nate, the number of active users in Korea on U.S.social networking sites such as Twitter and Facebook are increasing rapidly, but that will be a separate story - stay tuned.
Social signals: Facebook shares and likes – the former of which appears to influence rankings – Twitter activity, Google +1 use (coming soon) and quality links from social are of paramount importance.
I've started to gather examples of contagious viral videos being shared on Facebook, Twitter, and blogs in preparation for the Next Gen YouTube Marketing session at SES Toronto 2011. Google.co.uk appears to be testing out new placement locations...
Facebook Launches Three New Sponsored Stories Types for Pages, Apps, and Websites - Inside Facebook With Launch of Deals, Facebook Introduces New Legal Terms for Users, Merchants - Inside Facebook Facebook, YouTube the new battlegrounds in...
