Keep track of how others are putting this great add-in to use on the GeoFlow Facebook page. How-to Test Drive GeoFlow using PPC Data in Excel 2013 If you haven't seen the others like Bing Ads Intelligence, check them out.
A story that reaches a consumer who is looking at his or her Facebook news feed on an iPhone while riding the bus to work is a very different opportunity than one where the content reaches a dad who is sitting on his couch with the TV on while...
Facebook makes it easier for advertisers to run ads on feature phones only – InsideFacebook"Feature phones only" now an option in the "creative ad placements" section of Power Editor and Ads API. PPC for B2B on LinkedIn, Twitter, and Facebook...
Further, this shows that while it's important for Bing Ads to keep up with Google to facilitate the flow of ad spend across AdWords and Bing Ads, it does not mean they will stop innovating – which is great news, because to improve their share of...
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
Ads Manager: Making it Easier to Track Campaign Performance – Facebook Studio Blog EMarketer predicts Google will remain the leader in display ad revenues in 2013 with $3.11 billion in 2013, followed by Facebook ($2.75 billion), Yahoo ($1.37...
This year I’ll be writing about not just Bing Ads, but search and PPC as a whole. From my corner of the search marketing industry, there’s been the important news that both Bing and Yahoo continued to gain U.S.market share in December, and I can...
In April, some PPC managers were outraged when Google announced that using the ‘rotate evenly’ setting indefinitely can inhibit performance and serve poor quality ads. Ad rotation settings in AdWords allow advertisers to optimize and test ads using...
As Facebook is becoming a prime outlet for advertising, it is interesting to view the ads that correlate with the keyword “gun control”. Facebook Ads: Gun Control Another ad specifically mentions the Sandy Hook School shooting but leads to a...
As services like Facebook Advertisements continue to roll out new updates in 2013, it’ll be increasing vital to: For traditional marketers, this methodology might not seem too farfetched: Once ad copy is written, ad placements are bought in...
Facebook self-service ads In its pursuit to include multiple ad formats (location targeting, dynamic search and display ads) into AdWords, AdWords for Video was launched. Using Facebook for custom audiences
Most Liked: #Winner A Very Revealing Look at Paid Facebook Ads by Suren Ter Saakov Most Read: #Winner How to Increase Your Local Business Facebook Reach in Minutes a Day by Miranda Miller Most Liked (top Facebook Like count)
Everything on a social network relies upon that word: "social", so don't forget that Facebook is a social network and not just a placement for your ads. So if you're bidding on "shoes" your ad might display on any website that has Google ads...
Clever Obama is already targeting the term for PPC ads, but Romney must not have bid quite high enough for his campaign website to appear alongside Yahoo’s Electoral Scoreboard. Like Google, Facebook is reminding its U.S.users that it's Election...
With the use of social media outlets as a trend for personal, business, and other uses, Facebook PPC ads are a noteworthy promotion method all-around. Interestingly enough, the data popularity of Facebook PPC doesn't correlate with Alexa's relative...
Last week SEMrush announced the release of a new Facebook PPC reporting tool. Monthly subscription rates for the entire competitive research suite, which includes SEO, PPC, and Facebook tools, starts at $69 and is found at semrush.com.
This prompted doomsday reports and headlines such as CNET’s, Ad executive bashes Facebook advertising. At first, they said, his clients were pleased with their Facebook ads performance. In "Facebook ‘likes’ and adverts’ value doubted", BBC’s tech...
Attribute Conversions Across Channels a 93 percent YoY increase in Facebook ad spend; they noted that this one channel now represents between 3 to 5 percent of total search spend. Covario’s analysis, which focuses on activity in the high-tech and...
Every week we hear about or read another “PPC wish list” that outlines all of the features that Google AdWords, Microsoft adCenter or even Facebook should build into their respective advertising platforms.
Make the experience social by influencing the consumer consideration cycle by leveraging popular social media platforms (Bing – Facebook/Twitter, Google/Google+, Pinterest/Instagram, Foursquare Explore
