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  1. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    Kenshoo said click-through rate also improved, with paid search ads seeing a 7 percent increase in CTRs when a person was exposed to both Facebook ads and PPC ads, “indicating that social advertising was able to positively impact consumer...

  2. 3 Keys to Activating an Audience with Smarter Content

    A story that reaches a consumer who is looking at his or her Facebook news feed on an iPhone while riding the bus to work is a very different opportunity than one where the content reaches a dad who is sitting on his couch with the TV on while...

  3. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    This year I’ll be writing about not just Bing Ads, but search and PPC as a whole. From my corner of the search marketing industry, there’s been the important news that both Bing and Yahoo continued to gain U.S.market share in December, and I can...

  4. How the Gun Control Debate is Impacting Search Results

    As Facebook is becoming a prime outlet for advertising, it is interesting to view the ads that correlate with the keyword “gun control”. Facebook Ads: Gun Control Another ad specifically mentions the Sandy Hook School shooting but leads to a...

  5. Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

    Clever Obama is already targeting the term for PPC ads, but Romney must not have bid quite high enough for his campaign website to appear alongside Yahoo’s Electoral Scoreboard. Like Google, Facebook is reminding its U.S.users that it's Election...