Facebook makes it easier for advertisers to run ads on feature phones only – InsideFacebook"Feature phones only" now an option in the "creative ad placements" section of Power Editor and Ads API. Facebook rolls out new action-oriented mobile Pages...
Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay Facebook $1 million for a 15-second slot when they debut in June or July.
If you triangulate Facebook's moves with Nearby/Local Search, Graph Search, and mobile news feed ads, there's an opportunity to connect buyers and sellers in locally relevant ways. This comes soon after the Comscore/Neustar/15Miles study that...
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
EMarketer predicts Google will remain the leader in display ad revenues in 2013 with $3.11 billion in 2013, followed by Facebook ($2.75 billion), Yahoo ($1.37 billion), Microsoft ($760 million) and AOL ($540 million).
Facebook self-service ads Bing also took an interested step into social partnering with Facebook and using Twitter, Quora and Linkedin data to look into social signals compared to Google and it’s +1 knowledge graph.
Most Liked: #Winner A Very Revealing Look at Paid Facebook Ads by Suren Ter Saakov Most Read: #Winner How to Increase Your Local Business Facebook Reach in Minutes a Day by Miranda Miller Most Liked (top Facebook Like count)
Similarly, some visits will take users to another site element, such as watching an embedded video or clicking through to a Facebook page via the widget, and these can register as a bounce. While it may have seemed like a black box for ad pricing...
Local is fast becoming the Holy Grail for companies reliant on ad revenue and competition is stiff, with companies like Google and Facebook leading the charge. In display advertising alone though, Facebook is expected to dominate this year, raking...
Clearly, Google is going to need to hold off Facebook and others in the mobile ads arena. As Google vies to maintain their dominance of the online advertising market, they made a play today for a bigger chunk of the mobile ads pie.
Google and others have already gone down this path, while showing strong performance for both call and click rates when localized content (including phone numbers) are present in ad copy.xAd and Duda Mobile meanwhile report high call rates from...
Make the experience social by influencing the consumer consideration cycle by leveraging popular social media platforms (Bing – Facebook/Twitter, Google/Google+, Pinterest/Instagram, Foursquare Explore
Higher performance of location targeted ads which will drive premium ad rates. Facebook reaches 500 million mobile users and goes public. Public investor pressure will cause it to form a mobile monetization strategy – likely involving sponsored...
While you tweak ads and landing pages, you should lower the CPC bid so that each click approaches break-even ROI. Create Ads and Landing Pages Based on Context Can you see how putting yourself in your prospect's shoes (or slippers) can help you...
Unlike Google, Naver’s goal is to keep users on its portal as long as possible because ad revenue is dependent on how long they stay and the number of pages visitors view on its portal. Despite the dominance of local search portals such as Naver...
Social signals: Facebook shares and likes – the former of which appears to influence rankings – Twitter activity, Google +1 use (coming soon) and quality links from social are of paramount importance.
I've started to gather examples of contagious viral videos being shared on Facebook, Twitter, and blogs in preparation for the Next Gen YouTube Marketing session at SES Toronto 2011. Google AdWords has alerted advertisers using call metrics of an...
Facebook Ad Prices Actually Fell, Marketing Firm Says - All Facebook MOAT: A Search Engine For Ads, And So Much More - TechCrunch Yellow Pages Association rebrands as Local Search Association - Direct Marketing News
Two weeks ago, Google introduced the + 1 button, their version of a Facebook like. The landmark research presentation The Real Life Social Network, by current Facebook employee and former Google user experience architect Paul Adams, underscores...
As always, we look at an ad's performance relative to that of other ads for the same query, position, and UI treatment. Essentially your social circle is dictated by the Google products you use and any web apps that you use that use Google Profiles...
