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  1. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Facebook’s new tool can show that a customer saw an ad from an advertiser on its mobile device, but then later saw another ad from the same advertiser on its desktop, which drove him to convert. In a Facebook study conducted earlier this year, it...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began testing in October. Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for products that are performing best on Google. For instance, you may find that some of your...

  4. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    In what Kenshoo called the first study of its kind, the company found that when a person was exposed to a brand's Facebook ads and paid search ads together, there was a 30 percent more return on ad spend than when a person was exposed to paid...

  5. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    Act 3: Facebook (and Others) Proven That Mobile Ads Can Monetize The fact that Facebook has built a multi-billion dollar annual mobile ad business in about a year delivers that simple, anecdotal story that your client leadership requires.