Admeld, have begun acting like exchanges - pooling display inventory in marketplaces and supporting the sale of that ad space to the highest bidder, often with the help of third-party data. The purchase of Admeld by Google follows a string of...
The AdMeld acquisition being the company's most recent relevant investment. Will the increased prominence of display ads be due to further acquisitions, more successful targeting, continued expansion of the display network, or – perhaps – a Google...
The AdMeld platform allows publishers to access data from various advertising networks in a single location, get in-depth analytics on the composition and behavior of their audience, and optimize their income by filtering ad types and locating low...
