Facebook's has pioneered native advertising with its mobile Sponsored Stories. My deep-rooted aversion to "killer" claims aside, this brings up an interesting question: Is Facebook – and to a lesser extent Foursquare– becoming more Yelp-like, and...
Keep track of how others are putting this great add-in to use on the GeoFlow Facebook page. My data set is a Bing Ads geographic location report by day for the last seven days – but use data you're comfortable with (e.g.website analytics visitor...
It was never intended to be a Facebook-killer. They've managed to harvest enough information, track enough movement and apply both on a real-time basis, that even if you believe in the law of gravity and your ability to "sign out" with equal faith...
Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Facebook Facebook, the 800-pound gorilla, is certainly the number one B2C social media network. As a B2B social media tool, Facebook does serve to deliver client...
A story that reaches a consumer who is looking at his or her Facebook news feed on an iPhone while riding the bus to work is a very different opportunity than one where the content reaches a dad who is sitting on his couch with the TV on while...
Unruly uses shares, which is the number of times content has been shared on Facebook, Twitter, and in the blogosphere. YouTube's Ad Leaderboard joins the Mashable Global Ads Chart, which is powered by Unruly, and the Visible Measures Top 10 Viral...
Unlike the more sophisticated Facebook advertising, these are more accessible, beginner-type ads. These ads invite people to like an organization's official Page on Facebook. You can view the ads and their performance at any time in the Ads Manager...
Facebook's CFO David Ebersman said the growth in ad revenue was driven by the strong performance of news feed ads. Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad revenue in the Q1 2013, up from virtually nil one...
Facebook makes it easier for advertisers to run ads on feature phones only – InsideFacebook"Feature phones only" now an option in the "creative ad placements" section of Power Editor and Ads API. Facebook Removes Gun Sweepstakes – Fast...
Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay Facebook $1 million for a 15-second slot when they debut in June or July.
If you triangulate Facebook's moves with Nearby/Local Search, Graph Search, and mobile news feed ads, there's an opportunity to connect buyers and sellers in locally relevant ways. Google is the best advertising product in the history of the world...
Affiliates with loyalists who come to them directly, and those who market directly to those loyalists via email, Facebook, and other channels will likely see little effect, she thinks. Hirschle, head of Google Affiliate Network, cited the rapid...
Also, there is their partnership with Facebook. Bing Ads has a lot of potential besides just search. The day they decided that Bing Ads (formerly known as Microsoft adCenter) had to be different from AdWords.
Released in open beta today, Unruly Analytics is based on the company's proprietary technology, which has tracked seven years' worth of historical video sharing data across YouTube, Facebook, Twitter and the blogosphere.
Since the Facebook page isn't dedicated to a specific year, it is feasible that most Facebook Likes are initially acquired and then remain from year-to-year, hence why there aren't that many new Likes from week-to-week.
Marketers can now go to Facebook to place ads in front of users based on more signals and a deeper compilation of data mined from more sources. The data is going to be pretty rich and robust, that is the heart of Facebook’s advertising offering.
Facebook dominates the social referrals but Twitter is three times more likely to refer to a video than other types of content. For publishers, Facebook-referred traffic improves video completion rates.
The report of growth for mobile social advertising revenue comes as Facebook begins to roll out its Facebook Home app. Campaign options such as Twitter Promoted Tweets and Facebook Sponsored Stories will lead to advertisers rethinking their...
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
Orabrush is one of the top subscribed sponsor channels on YouTube – just behind brands like Apple, Red Bull and Old Spice – and has more than 340,000 Facebook fans. Orabrush was also one of the first businesses to use YouTube TrueView video ads.
