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  1. Last-Minute SEO - Here Come the Holidays!

    If cash-strapped, the best place to try is Facebook, where you can highly target your campaigns, spend small amounts of money, and focus your efforts. If truly strapped, Facebook post boosts are very inexpensive and might get you just the traffic...

  2. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    Their advertising platform works much like a hybrid of Google and Facebook's platforms – you can create text ads or image ads and have them show based on your targeting that can be anywhere from industry and geography to group membership and job...

  3. Google’s 13th Birthday: 12 Top Stories From the Past 12 Months

    Google faced several lows – luring Bing into public fights, revealing their Facebook envy, releasing baffling algorithmic improvements, facing public humiliation in the form of mainstream news stories calling out the quality of Google’s results...

  4. 'The Power of Google' Senate Hearing is Must Watch TV Today

    He will argue that Google's position as the world's No 1 search engine belies a rise in alternative ways to find information online, pointing to Facebook and other social networks. Research from Nielsen last week showed that US internet users spend...