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Facebook Advertising Ad Exchange

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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The Facebook Exchange (FBX): Retarget select audiences based on traffic delivered through paid search and Google Shopping campaigns. Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent signals across...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    This mutually beneficial relationship will create access to clients of Yandex to bid for ad displays in DoubleClick Ad Exchange partners' inventories. Now companies such as Yandex, AdFox, Criteo, Google, and Facebook have integrated into the...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For social, the Facebook Exchange (FBX) represents a great retargeting opportunity and can be improved by layering in intelligence from your SEM and PLA campaigns. Advanced technology platforms can drive dynamic ad creation based on demand and...

  4. Ford Retains Confidence in Facebook Ads as GM Quits

    In an email exchange, Monty continued, "It's all down to execution. In March, Ford ran a large, unique ad unit on the Facebook logout page. While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has...