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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    One of the fastest growing trends currently in digital marketing is real-time bidding. This platform aids in purchasing audiences at scale across digital media for advertisers. This partnership will help open the competition in digital marketing...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began testing in October. It's now possible to combine the power of Custom Audience targeting with search retargeting...

  3. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Google's response to the evolving multi-device world was a step to better align its advertisers with the future of digital marketing, streamlining campaigns and taking context into account. Facebook reported that in 2013 its mobile app ads helped...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The key to India is that digital marketers and advertisers need to embrace the importance of social media via mobile. Retailers have begun marketing campaigns on mobile social media now along with their desktop based Facebook campaigns.

  5. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    SW: Facebook's video offering will accelerate the shift of ad spend away from TV into digital and will steal some share from YouTube, too, as advertisers want to feel they have a choice. The Facebook offering is also part of a larger story – the...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for products that are performing best on Google. Like flowers, digital channels can thrive with a...

  7. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    In what Kenshoo called the first study of its kind, the company found that when a person was exposed to a brand's Facebook ads and paid search ads together, there was a 30 percent more return on ad spend than when a person was exposed to paid...

  8. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    The fact that Facebook has built a multi-billion dollar annual mobile ad business in about a year delivers that simple, anecdotal story that your client leadership requires. Now perhaps Facebook has certain advantages – such as exceptionally high...

  9. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    The search giant made $32.73 billion in net digital ad revenue in 2012, equivalent to nearly 31.5 percent of total worldwide digital ad spending that year,” eMarketer said in its report. This year, Google will increase revenues faster than the...