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  1. 5 Social Media Advertising Trends to Watch for in 2014

    Facebook Video Ads However, I fully expect this testing to expand and for video to play a bigger role in Facebook ads in 2014. This ad unit is still in testing at Facebook and the video plays on silent – so the impact won't be quite the same as...

  2. 3 Keys to Activating an Audience with Smarter Content

    A story that reaches a consumer who is looking at his or her Facebook news feed on an iPhone while riding the bus to work is a very different opportunity than one where the content reaches a dad who is sitting on his couch with the TV on while...